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    &Nbsp: A Tough Three Pioneering And Innovative Measures

    2010/6/30 11:36:00 68

    Leather Marketing Development

      

    Xiangxiang is known as "

    Leatherwear

    It is known as "Hometown". "Huai Qi" is one of many leather enterprises. It has started from scratch, and has developed from a small glove factory to a Huai leather group with assets of 205 million yuan. It is the largest, most productive and most professional leather production factory in our province.


    Zhou Huaiqi is the chairman of the company. With his intelligence and intelligence and his dedication to his career, he keeps pace with the times and has made amazing achievements in the wave of business reform and opening up.

    He was also awarded the title of "Hunan Township entrepreneur" and "township entrepreneur of the whole country". He was recognized as "the leading enterprise of agricultural industrialization in Hunan", "the national key leading enterprise of agricultural industrialization", "the national agricultural product processing demonstration enterprise" and "the national processing trade enterprise of raw skins".


      

    Pay close attention to project promotion

    Development


    Zhou Huaiqi has his own set of business operations.

    His "building a high starting point, optimizing standards,

    Marketing

    The development idea of high grade has laid wings for the take-off of enterprises. He organized the leaders of science and technology to focus on developing large projects and projects with high technology content and strong driving ability, laying a solid foundation for the rapid development of enterprises.

    In recent years, the development of chrome free tanning leather has embarked on the road of brand and has made a great debut at home and abroad.

    He advocated the entrepreneurial spirit of "striving for progress, pragmatism and innovation". In order to open up and expand the product market and grasp the frontiers of consumption and development, he ran out 200 Yu Tian every year. Under the influence of his pioneering spirit of hard struggle and pioneering spirit, Xiangxiang became a famous leather distributing center with production and trade as the whole country, forming a raw leather supply and chemical distribution network covering more than 20 provinces and regions in China, and radiating product distribution networks in more than 10 countries and regions.

    The patent technology of "chrome free tanning" leather processing technology, which was successfully developed in 2007, is included in the technological innovation and technological pformation projects of small and medium-sized enterprises supported by the provincial Economic Commission and the key supporting projects of the national industrial policy.

    After the project was put into operation, the new sales revenue for his leather group was 150 million yuan, 7 million 500 thousand yuan in taxes and 15 million 200 thousand dollars in foreign exchange earnings.


    Pioneering and innovative hard three tactics


    Zhou Huaiqi believes that innovation is the life and hope of an enterprise.

    The development process of Huai leather group is a process of continuous innovation.

    In August 2009, the Hunan Leather Engineering Technology Research Center was jointly established with Sichuan University to carry out scientific research and new product development.

    The first step is to implement the brand strategy so that the leather produced by the company is recognized as "famous brand products in Hunan" and "famous brand in Hunan".

    In 2009, we applied for 2 items of clean tannery invention patents and 6 practical projects patents, of which chrome free tanning leather filled the domestic blank, enabling enterprises to have the leading products of independent intellectual property rights and the core technology products with good market prospects and strong competitiveness.

    The second recruit: implement the strategy of "going out" and set up 3 sales windows in China, thus enriching the construction of foreign trade personnel.

    In 2009, enterprises were identified as "processing trade enterprises of raw skins" by the Ministry of Commerce and other ministries and commissions.

    The third step is to educate employees to observe discipline and abide by the law and observe the professional ethics of the industry.

    In recent years, more than 200 laid-off workers have been laid off, and more than 600 migrant workers have been employed. He insists on good faith management and pays taxes according to law. He is doing business and making profits in good faith.


    Love and devotion to society


    Over the past ten years, he has been helping 18 poor families, helping more than 20 disabled persons, five insured families and poverty-stricken families.

    Many orphans adopted were admitted to institutions of higher learning under his support and encouragement, and Zhou Huaiqi's ardent entrust to them was "to become a useful material in society".

    To donate 380 thousand yuan to the hope project, to help the disabled, five insured families and poverty-stricken families to help 460 thousand yuan, to pform the community environment, to build roads, build houses, and to fight against floods and rescue public welfare activities to donate 670 thousand yuan.

    In May 2008, in the love donations for the Wenchuan earthquake, he took the lead in the city's private enterprises to donate 200 thousand yuan.

    Faced with these figures, Zhou Huaiqi said: "without reform and opening up, there will be no private enterprises today. Now I have better conditions to support others and repay society."


    Today, Huai leather group has formulated and implemented the strategic goal of "green industrial chain", giving full play to the leading role of agricultural industrialization and the exemplary role of new industrialization.


    A new path of scientific development, sustainable development and leaping development of leather Xiang army has been launched.

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