A Glimpse Of Children'S Clothing

Foshan -

In the area of 5 square kilometers in Foshan, there are more than 2000 children's clothing manufacturers and supporting enterprises, 70 thousand children in the children's wear industry and 170 million children's garments.

Foshan children's wear is mainly woven and leisure, most of the mid-range products, the market share is relatively stable, brand loyalty is high, which is directly related to the impact of Foshan children's regional brand, and occupies an absolute advantage in the domestic two or three tier market.

There are many excellent children's clothes coming out of Foshan, such as Kerr Fetter, funny, odd, Dolly, baby, B, Qi, and so on. It has considerable brand influence in the high-end market at home and abroad, and has become the backbone of the regional brand of Foshan children's wear.

In addition to strengthening

Weaving - accelerating market share

It is understood that there are 5812 children's clothing enterprises in Zhili children's wear group, with 414 registered trademarks.

Weaving children's clothing products are mainly cowboy, leisure, sports and other woven fabric products, the main domestic low-end market, the mainstream price of 50~200 yuan; most companies use agents to sell products in the wholesale market of major cities in the country.

"While consolidating the domestic and low-end markets, Zhili has taken the steps of pformation and upgrading to the middle and high-end market."

Wang Ying, member of the Party committee of Zhili Town, Wuxing District, Huzhou, Zhejiang, said that Zhili town has created a public service platform for the operation center of children's clothing science and technology innovation center.

Among them, design center, testing center, training center, exhibition center and information center provide all kinds of special technical services for children's clothing enterprises.

These measures have effectively promoted the pformation of weaving children's clothing enterprises from imitation to independent research and development, from OEM, miscellaneous and unlicensed to self owned brands, and promoted brand improvement.

It is understood that Zhili children's clothing is mainly sold to all major wholesale markets in the country. The main objective is to consolidate the domestic and low-end markets, and aim at the two or three tier cities in China, especially those in the central and western cities and towns, which have greatly increased the income of residents due to the "western development".

Inside and outside the market

In order to make the children's clothing special industry bigger and stronger, Shishi Feng Li in Fujian proposed the development goal of "gathering industrial advantages and singing famous town brands", and guiding children's clothing enterprises to strengthen marketing and research and development.

In recent years, children's clothing enterprises in Fung Li area have stepped up the technological pformation step by step in various ways, improving the technological process and improving the production efficiency.

Many enterprises have invested heavily in importing advanced machine tools such as cutting and sewing machines to install the latest popular drawing and design software for children's clothing, so as to realize the informatization and automatic management of children's clothing enterprises.

A large number of children's clothing brands, such as wild leopards, seven colored clouds and small brothers, have emerged in the whole country.

At present, the dependence on children's clothing is more than 50%, and many international buyers in the world, especially in the Middle East, Europe and America and Southeast Asia, have taken Shishi Phoenix as a designated purchasing city.

It is understood that at present, Feng Li street is planning to implement two major projects: first, create a brand street of Feng Li foreign trade children's wear brand, make full use of the store in the first phase pformation project of the town road, introduce the famous children's clothing brand in and around the province, and build a brand research and Development Center for children's clothing on the basis of the strong production capacity of the children's clothing industrial base, promote the technological innovation of the local children's clothing brand; two, combine the children's clothing enterprises and establish the Feng Li children's wear Association, and take the association as the support, combine the children's clothing base promotion, children's wear new product research and development, market trade and industrial upgrading, so as to promote the sustained and healthy development of children's wear industry.

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