Ma Bridge Warp Knitting: Planning, Guidance, Adjustment And Structural Optimization

Zhejiang Haining warp knitting industrial park is the first provincial-level development zone in our warp knitting industry.

In the short span of 10 years of development, Zhejiang Haining warp knitting industrial park has created one miracle after another: the industrial scale is the highest in the world. The advanced high-speed warp knitting machine owns the first volume in the country. The national market share of the lamp box advertising cloth and geotextile is the first in the country. The first national warp knitting product inspection center was established, and the first national warp knitting costume design competition was held. The number of new product development ranks first in the national warp knitting industry, and the total labor productivity ranks first in the Chinese textile industrial cluster, and the first standard body in the field of flexible light box cloth is formulated.

It is understood that the Haining warp knitting industrial park currently ranks first in the whole scale, equipment level, industry level and development capability. It is called the most intensive place in the world warp knitting machine by international equipment suppliers. This year, it is listed as the first batch of "national new industrialization industrialization demonstration base" by the Ministry of industry and commerce.

All these achievements are due to their untiring efforts in pformation and development in the past 10 years.

In the pformation and upgrading process of Haining warp knitting industrial park, planning has been leading the direction of pformation and upgrading.

In the past 10 years, in the formulation and implementation of the "fifteen" and "11th Five-Year" plans, and in recent years, the industrial structure adjustment has been accelerated. The park has always regarded the warp knitting industry as the fundamental and industrial development strategy of the park development as the most important plan.

Especially in 2009, in response to the international financial crisis, the park promptly promulgated the warp knitting industry adjustment and upgrading plan, and this year released the implementation plan for the pformation and upgrading of warp knitting industry.

By strengthening the planning guidance, the park has promoted the optimization, adjustment and upgrading of the industrial structure, further extended the industrial chain and promoted the sustained development of the industry.

Since 2001, the output value of warp knitting industry and the number of Enterprises above Designated Size have increased rapidly. At present, the park has more than 200 warp knitting enterprises above Designated Size, 1 listed companies, and the industrial output value of the park has reached about 15000000000 yuan in 2009.

Build platform to promote development

To achieve industrial pformation and upgrading, there must be a functional carrier to support it.

In recent years, Haining has accelerated the construction of platform carrier, and has set up an industrial development platform with distinctive features, complete functions, strong support and strong driving force.

In the past 10 years, the Haining warp knitting industrial park has established public service platforms, science and technology service platforms, social service platforms, cultural service platforms, cooperation and exchange platforms, trade trading platforms, financial services platforms, consulting service platforms, training and education platforms and ten major public innovation service platforms for talents and labor platforms. The establishment of China Warp Knitting information network, China warp knitting product network, China Industrial cloth network, Zhejiang Haining warp knitting industrial park network, China Warp Knitting headquarters shopping mall, Zhejiang online technology market warp knitting professional market and Zhejiang Haining warp knitting industrial park standard information integrated service platform, seven network platforms, provide enterprises with comprehensive services such as market information, technology research and development, e-commerce and so on.

In cooperation with China Textile Information Center, the park has established the "textile industry warp knitting product testing center", becoming the only national level warp knitting product testing center, testing and certification project 62 categories of products and 366 method standards, and began competing with foreign testing agencies.

Branding the brand to enhance its influence

"Ma Bridge warp knitting" is the first Zhejiang regional brand in Haining. Now it has been approved by batches, and 20 enterprises have been allowed to use the provincial brand of "Ma Bridge warp knitting".

Haining Wanfang Warp Knitting Co., Ltd., relying on its own strict management style, plus the trademark of "Ma Bridge warp knitted" regional brand, which is specially registered on the product, the company developed the top grade automobile ceiling special cloth into Guangzhou Honda and other companies. The warp knitted fabric exported to Japan sells for 18 yuan per meter, 10 yuan higher than the general market product, and the profit is 3 times higher than that of the ordinary product.

Through brand building, Wanfang products pass rate increased from 90% to 98.5%.

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It is reported that in recent years, the Haining warp knitting industrial park takes the efforts to further promote the "quality and strong garden" as the starting point. Through the implementation of the brand driving strategy, it promotes the initiative and initiative of enterprises, promotes the technological innovation and management innovation of enterprises, and promotes the pformation and upgrading of enterprises.

Innovative technology drives standard setting

The Haining warp knitting industrial park has actively guided enterprises to increase investment in scientific and technological innovation and continuously enhance the core competitiveness of products through vigorously implementing independent innovation. At present, a large number of enterprises in the park have entered the ranks of state-level high-tech enterprises, and a large number of products have been identified through provincial new products.

The more than 300 admission enterprises already have the ability to produce more than 2000 kinds of warp knitting products, and there are 7 high-tech enterprises. The new and state-level products developed by enterprises now are more than 50. The coverage rate of R & D centers in key enterprises will reach 100% in the industry this year.

In addition, the park has also actively led enterprises to participate in the formulation of national standards and industry standards for warp knitting, forcing enterprises to constantly innovate and dare to compete with experts from the standard threshold.

As the leader of the formulation of China's warp knitting industry standard, the Haining organization established the Zhejiang provincial Standardization Technical Committee of warp knitting industry, and formulated and revised more than 10 national standards, industry standards and alliance standards.