Chinese Made Clothes Are Unwilling To "Go Back To Their Parents' Home" Sales Channels To Resist Local Products

　　 The Han style clothing, which experienced from glory to decline and learned from the bitter experience, is determined to become a brand and retail The trend is becoming more and more obvious. Recently, another Wuhan clothing enterprise said at the autumn and winter fashion conference that it would build its own sales channel to resist local counterfeiting and re enter the Wuhan market.

Traditional Chinese products Clothing enterprises Generally, clothing wholesale is the main business. Liu Yong, Marketing Director of Wuhan Xianzijin Industry and Trade Co., Ltd., introduced that since its establishment in 2002, the company has also been focusing on wholesale, and has set up more than 50 stores in other regions of the country, but there is no one in Wuhan. With the saturation of foreign markets, the development of Wuhan market has become the focus. This year, the company will set up 20~30 stores in Wuhan to directly carry out retail terminal services. "It is undeniable that the lower local land costs, transportation costs, human resources expenditure and the broader market are actually the best soil for enterprise development. However, the phenomenon of plagiarism in the Wuhan market makes us worried." Liu Yong said frankly that many garment enterprises in Wuhan are eager to make achievements for the near future and blindly plagiarize and imitate, which leads to many well developed Chinese garments in other places are unwilling to "return to their parents".

From the end of May to the first ten days of June, the representative enterprise of Hanpai Clothing Herong Clothing, which has held high-end fashion conferences in Wuhan, also claims to be transforming into high-end, retail and branding. Li Qunbao, secretary-general of Wuhan Garment Chamber of Commerce, introduced that "there are more than 1600 garment enterprises in Wuhan, but there are still too few enterprises doing brands at present. Han style clothing will always be difficult to grow because it only does wholesale without brands." He suggested that Han style clothing used to make brands based on production, but now with the change of the market, brand making should be based on sales.