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Shimen Town Baotuo Creates Brand To Drive Leather Shoes Industry

2010/7/1 11:25:00 53

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In June 24th, the Shimen Footwear Association formally registered a new trademark called "stone guard door" to the State Administration for Industry and commerce.

Unlike the general trademark, the trademark is not registered for a leather shoe factory, but for the entire town of Shimen.

leather shoes

Factory registration, all leather shoes factories in Shimen town can use the trademark, which is also the first group trademark registered by Shimen town.

Shoe industry is a characteristic industry in Shimen Town, which occupies an important position in the industrial economy of the whole town.

According to incomplete statistics, there are more than 200 registered leather shoes and related enterprises in the whole town.

Last year, the total output value of footwear industry in Shimen reached 1 billion 815 million yuan, accounting for 23.8% of the total town.

In order to gradually pform the quantity advantage into quality advantage, brand advantage and agglomeration advantage, Shimen town has accelerated the pace of building brand base.

Since the establishment of the brand base of the municipal shoe industry in 2006, it has successively established the brand brand base of Jiaxing and Zhejiang.

Shimen town

footwear industry

Shen Kunlin, director of the association, told reporters: "in recent years, since the establishment of the brand base of leather shoes industry in Shimen Town, the enthusiasm of registered trademarks has been quite high. The number of registered trademarks has reached 20 from the time when the brand base was established in 2006, up to now, more than 100 have been registered, and about 50% of the enterprises have registered trademarks.

Among them, there are 7 famous trademarks in Tongxiang, 5 famous trademarks in Jiaxing, 3 famous trademarks in Zhejiang, and two brands of "San Dan" and "Bani" have also won the well-known trademarks and exemption products of the state.

This registered "stone guard door" trademark is the birth of the Shimen town Footwear Association's many member enterprises. From name to pattern design, all of us have gathered wisdom.

The successful registration of the trademark can not only help some small businesses get rid of the hard survival mode that relies mainly on OEM, but also encourage all leather shoes enterprises to create a brand of "Baotuan", calling the brand of "Shimen leather shoes" and expanding the influence of the industry.

Shen Kunlin believes that there are at least two aspects of the benefits of the "group stone guard door" trademark. On the one hand, the enterprise has its own brand, which is a protection for the enterprise itself, on the other hand, it also plays a catalytic role in improving the quality of the product. With its own brand, you must be responsible for its quality, just like your own child.

A person in charge of Bani leather shoes factory told reporters that the enterprise registered trademark in 1997. The key now is mainly through the development of agents, aiming at the development of the market, and driving the sales of the whole region through the market.

For the first group trademark to be born in Shimen Town, the person in charge said: "this is definitely a driving force for the development of our company. Now it seems that the shoe factories in the whole Shimen area are dominated by brand development. Like the previous OEM companies, it is difficult to survive in the present environment, and only the development of brand is the only way out."