The Competition Of Responsible Brands Will Be The Main Battleground Of Future Ltd Competition.

　 "Enterprises are social enterprises, and the success of enterprises is closely related to social harmony. The development of Shanghai Metersbonwe apparel Limited by Share Ltd is inseparable from the support of the vast majority of shareholders, customers and employees. It is inseparable from the extensive concern and help from all sectors of society. We know that the wealth created by the company comes from the society, and it is the company's responsibility and obligation to use it in the society.

This short sentence comes from the beginning of the 2009 annual report on social responsibility, which reflects the harmonious relationship between enterprises and society.

Corporate social responsibility is CSR. In the era of small profits, the future competition of enterprises is not merely new. technology The competition of new products and talents is also a brand of social responsibility. compete 。 Some experts predict that the contest of responsibility brands will be the main battleground of Future Ltd competition, and ultimately decide the survival of the company.

Not long ago, BV, the international authoritative certification body, announced its certification report on PEAK's Social Responsibility Report 2009, which shows that PEAK has achieved remarkable results in the field of CSR in the past year. At the same time, the China Environmental Protection Industry Association presented the "Green Star" Environmental Protection Award at the PEAK social responsibility report conference. All these show that more and more enterprises are paying attention. CSR And promoted it to the height of development strategy.

China's corporate social responsibility practice benchmark report released recently shows that China issued 631 social responsibility reports in 2009, 3.73 times the number in 2008, and the number of reports released was blowout. The leader type (large) corporate social responsibility practice is obviously better than growth type (small and medium-sized) enterprises.

Perhaps many small and medium-sized clothing enterprises will feel that their own development is not enough, and social responsibility is a burden. In fact, the persistence of social responsibility will bring corresponding rewards to enterprises. Analysis of those successful companies is not difficult to find that corporate social responsibility behavior is always an important way to help build brand reputation and establish a good corporate image. And social responsibility can start from the most basic: treat employees well, treat the environment well, and do some public welfare undertakings, such as helping the poor, donating money to study, sponsoring scientific research and so on.

In fact, in the CSC9000T (Chinese textile and garment enterprise social responsibility management system), there are very detailed and explicit provisions concerning the management system, labor rights and interests, occupational health and safety, environmental protection and fair competition of CSR.

Enterprises who do not know where to start can take this as a blueprint and gradually take CSR as part of their daily work. Yang Xun, the head of sunrise group, once said: "after the strict implementation of the CSC9000T, the situation of the big garment factory of the sun rising group has been losing money before. Instead, it has made a profit of 2 million yuan a year. This shows that the implementation of the CSR system is effective." Clothing enterprises should be well versed in this theory: active performance of social responsibility is a major proposition related to the survival and development of enterprises. The role of corporate social responsibility in the process of enterprise operation and brand building, especially the long-term effect, has become more and more important.