This Summer T-Shirt Market Launched The "Three 'T War".

From the contention between the controversial social programs such as "if you are the one", "we dated" and "go forward for love", the competition between Jiangsu satellite TV, Hunan satellite TV and Zhejiang satellite TV's "ratings", and then to Brazil, Argentina and Spain world cup competition, the clothing industry is also unwilling to be lonely. The passion of "three" T "war" has been staged.

As the best selling clothing category in summer, T-Shirts, like Jingzhou in the Three Kingdoms, have long been a battleground for businesses.

The slogan "everyone loves M-TEE", "Semir what TEE is defined by you", "I am a guest, and the original design of 500 patterns" is constantly stimulating our eyeballs on TV, Internet, outdoor billboards or shopping malls. In a sense, it also monopolizes the Chinese fashion T-shirt market this summer.

Who else is missing a "one basket" T-shirt in summer?

So who should we choose?

In fact, the choice is not just consumers, but also businesses themselves.

　　 在產品設計方面，美特斯·邦威不知是否受到最近兩年電影《變形金剛》引發的80后“懷舊潮”影響，一口氣拿下中國80后們兒時的最愛：國產動畫片《葫蘆娃》、《黑貓警長》以及外國動畫《怪物史萊克》、《HelloKitty》等幾十部卡通片的人物版權，在M-TEE上“忘情”設計，緊緊抓住了這部分人群的童心；而森馬巧借世界杯，讓消費者自由上傳本人照片，然后作為T恤主要圖案，輔以世界杯每場比賽有關信息制作成世界杯紀念T恤，類似個性定制的創意和操作可謂石破天驚，但圖片質量控制難和比賽信息過于單調讓整體設計乏善可陳；凡客誠品則召集全球各行各業設計師保證產品圖案的原創性和多樣性，但過于多樣化造成一定程度的親和力不強，喪失風格。

On the price of products, the price of mus is the lowest, which is about 50 yuan, and the products of 70 or 80 yuan are more. And the price of 29 yuan is totally priced by 29 yuan, and a colleague of mine once bought 15 brand products at a time. The Semir is free to give back to the consumer strategy.

Look at the spokesperson again.

Jay Chou, the most successful clothing brand spokesperson in the history of the United States, has made the image of M-TEE popular in the hearts of the people, and Vic has convened a new generation of young idols such as Han Han and Wang Luodan to try to play the culture and connotation cards. Because of the positioning of the activity, Semir has given the spokesperson to the consumers themselves.

It is worth mentioning that the purchase process of the three brands can be completed directly on the Internet. In addition to van Kok Pin itself as the B2C platform can complete online pactions, the United States as the Taobao mall as a sales position, Semir has adopted the official website online design, similar to the NIKEId mode of operation.

This also reflects the important position of online channels in today's Chinese clothing market.

Looking at the three "T" war this summer, the Chinese traditional T-shirt two and the online upstart constitute a three world situation. Their products, promotion and positioning have their own advantages. In the field of T-shirts, which are not very profitable and mainly rely on the design of printing, online sales have become the main way to push everyone's attention.

Who will stand out?

I think it is certain that the brand with a high degree of market positioning and consumer habits will be able to break through successfully.