AOKANG And Other Shoe Companies To Avoid Anti-Dumping And Replace Non Leather Materials.

　　 Daily economic news reporter yesterday (July 5th) was informed that in response to the EU anti-dumping on Chinese leather shoes, more than 90% of Wenzhou shoe enterprises have begun to adopt. PU synthetic leather And other non - dermal raw materials to make shoes, in order to minimize the loss caused by antidumping.

Ma Zhongliang, deputy general manager of Wenzhou Hua Deli shoes company, revealed yesterday, including AOKANG , Emperor Jin Many enterprises, such as giant one, have already begun to use non leather materials such as cloth and PU synthetic leather, so as to avoid EU's 16.5% anti-dumping duty on Chinese leather shoes.

Ma Zhongliang told reporters that since the EU imposed anti-dumping duties on genuine leather shoes from China, the use of non leather materials avoided the risk of anti-dumping.

It has been revealed that men's shoes made of high-grade PU synthetic leather are more popular in the European market, and PU shoes are also sold in the European market.

Wang Hailong, the Propaganda Department of AOKANG footwear industry, told the daily economic news that their company also had some shoes for export to the European Union. Since the EU imposed anti-dumping duties on Chinese leather shoes, their companies focused on the production of shoes that were not included in anti-dumping duties.

Ma Zhongliang told reporters that in addition to the use of non leather materials, enterprises will also turn their attention to ASEAN countries. Due to the zero tariff imposed by the China ASEAN Free Trade Area, Wenzhou footwear enterprises will find some new market opportunities in Southeast Asian countries with the help of the recently held Wenzhou China famous products fair.

Wenzhou held the thirty-seventh executive meeting of the municipal government on Friday, and deliberated and adopted the action plan of transformation and upgrading of the shoe leather industry. According to the plan, Wenzhou will focus on upgrading the shoes capital Industrial Park, encourage enterprises to increase scientific and technological innovation, vigorously promote brand cultivation and develop their own brands.

Wang Hailong said that the above solutions can solve the problem of tight land use by shoe companies. Shoe companies can focus on manufacturing cost optimization, technological innovation and brand building.

Ma Zhongliang said that although EU China's leather shoes will be damaged by anti-dumping, the export of leather shoes enterprises will be damaged, but from another point of view, it will also help promote the technological progress of PU materials.

The consumption of PU shoes in the domestic market has increased rapidly, which will to some extent make up for the losses caused by anti-dumping.