Towel Brand: Why Choose Wood Instead Of Wood?

When it comes to home textile products, the first thing you think about or most concerned about is bed products. When people are focusing on bed products and curtain fabrics, little is known about the rapid development of towel products, and now it has become an indispensable force in the home textile industry.

From obscurity to splendor, many brands say this is indispensable to China's international home textile exhibition.

In the annual China international home textile exhibition, although towel products occupy only one or even half of the pavilion, the overall appearance of towel brand always gives people a sense of simplicity and delicacy. It is plain that because there is no show and no props in the museum, the brand does not make a gimmick, it is a real display of its strength.

Most of the exhibitors are leaders in the industry and have their own brand characteristics.

It is reported that on August 24-26, at the W2 Pavilion of China international home textile exhibition, viewers will see towels such as the home textiles concept of "home textiles" and Beijing's local brand cotton fields.

The choice of starting domestic sales

With the maturing of home textile industry, more and more investment channels are attracting more and more investment modes.

For large enterprises, attracting investment through exhibitions is obviously not their sole aim.

This time, Fu day will carry the high-end brand of Fu day home textile to participate in the exhibition.

Mr. Chen, manager of the brand domestic market, said: "for the towel business, there will be 2 orders meeting every year, so as to maintain the old customers and strengthen them.

With the increase of investment channels, the brand has ushered in more choices. Meanwhile, it is also faced with many problems. The person in charge of a brand channel said, "if we are careless, we will lose our wife and fold our troops".

Because there are many kinds of activities held every year. If every activity takes part, the brand will consume a lot of material and manpower. Some of the investment activities can not achieve the expected effect of the brand because of lack of theme and professionalism. As a result, the brand can only lose money and earn money. This experience has left many brands with a lingering fear, so they are more cautious when choosing to participate in exhibitions and investment channels.

"China International Home Textile Exhibition" should be the largest exhibition in the domestic textile industry. After so many sessions, it can be seen that in general, attending such exhibitions is reassuring.

It can be seen that those towel enterprises exhibiting on schedule every year are full of confidence in China International Home Textile Exhibition.

Expanding opportunities for foreign trade

To Fu rye, it is customary to attend the August home textile exhibition. Chen said: "what we value is the professionalism of the China international home textile exhibition, as well as the international character.

Every year, there are many foreign brands exhibiting. Fu Japan is also exploring the foreign market, standing on the same platform with international brands, which is conducive to comparison and learning.

Not only that, it's right.

The Portuguese family brand Devilla, which provides high-end towels and bath towels for high-end customers, said at the China international home textile exhibition last year that this is the first time they have come to China to prepare for the expansion of the Chinese market. They are also willing to cooperate with China's local brands to produce a unique Sino Portuguese cooperative towel product.

Solo dance and co dance under Competition

Nearly 2010 months from the opening ceremony of the China international home textile exhibition, many brands have been eager to show their hands at the exhibition. Two.

Beijing native towel brand -- cotton field Textile Co., Ltd. has a higher share in Beijing market. Its product line known as NATURALL MILL Muji workshop has a high reputation, and there are special counters in large shopping malls in Beijing.

According to the person in charge of the brand, the printing workshop, meaning no printing and dyeing workshop, embodies the design concept of environmental protection, low carbon and natural production in cotton fields. It has not only towel products, but also other household textiles, household clothes and organic infant products.

Because of its excellent product quality and pollution-free production concept, it is deeply welcomed by the low carbon loving environment and the LOHAS people who enjoy the natural life.

Adhering to the concept of market-oriented operation, the cotton field has always been very low-key and chose to participate in the China International Home Textile Exhibition. On the one hand, it stems from the trust of the exhibition. On the one hand, it comes from self-confidence and believes that it can stand out from the exhibition with its uniqueness.

When asked if he was under pressure because of exhibiting more brands, Mr. Chen, manager of the domestic market department of Furi home textiles, said: "competition is everywhere. Now the whole towel industry is very competitive. In the exhibition, where the brand is concentrated, only the differences and brand advantages can be shown in order to arouse the interest of the audience.

The concept of "home textiles" put forward by Fu Tian itself has made a difference in brand positioning. Although many brands are now making large home textiles, they are simply expanding their product categories to find other factories, and they are truly designed and manufactured by themselves, and have a complete industrial chain to realize everyone's dream of spinning.