2010 Optimistic About Domestic Sports Shoes And Other Sports Market (2)

According to the introduction, the operation and service process of the Chinese Wushu Professional League (WMA) operates in accordance with the production process of the enterprise.

WMA's franchise club is responsible for selecting, introducing and training athletes as producers, and delivering excellent athletes to the league.

CCTV Sports Entertainment Limited is responsible for WMA's event organization.

"The reason why Wushu is chosen is that compared with other competitions, it is a new entry point and has national characteristics, which will contribute to the next expansion and dissemination."

Ruan Wei pointed out that the biggest problem in the development of sports events in China is the lack of market-oriented operation.

Industry analysts said that in the case of the establishment of an earlier Chinese Super League, although the club system was implemented in the name of the Super League, it was still subject to the functional departments of the government, which led to the unclear property rights of the professional Sporting Club Hotel, and most of them did not really become an independent business professional club.

"A truly successful market operation requires full consideration of market demand and integration from the aspects of the specifications, rules and regulations, planning and promotion."

Former Olympic champion, Lou Yun, President of cloud Green City Sports Development Co., Ltd., said that in the process of marketization, we can learn from foreign experience, but we must operate locally.

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"For the time being, there is no international competition like NBA in China."

Zhang Tao said that successful sports events, like engines, can lead to sports industry and others.

Statistics show that the TV broadcast rights of the US NBA basketball tournament 2008/2009 season is about 925 million US dollars, accounting for 29% of the total income. Together with the ticket revenue, it has become the most important source of income for NBA, and the spread of television has made NBA brand break through the restrictions of the arena and the region and expand to the whole world.

In fact, in the Chinese market, NBA can get hundreds of millions of yuan of income every year.

However, it should be pointed out that the establishment of sports events is a cycle. It may be impossible for a large-scale investment in the early stage to receive immediate returns, but the scale benefit generated by successful operation will be enormous.

"This includes creating sports stars, sponsoring games, selling derivatives, and even sports tourism."

He Wenyi said that further reform of the future system will also be beneficial to the entry of social capital, which will greatly promote the development of sports industry.

"The development direction of China's sports industrialization can be carried out in several aspects. First, sports goods production, the two is the mass fitness service industry, and the three is the appreciation of sports competitions. These three aspects can form interaction to support the circular development of the sports industry chain."

Tsingtao Brewery chairman Jin Zhiguo thinks.

Over the years, Tsingtao Brewery has sponsored many top international competitions, and has also expanded its brand's popularity and influence through competitions.