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2010 Optimistic About Domestic Sports Shoes And Other Sports Market (1)

2010/7/5 10:28:00 27

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A few days ago, I was told that the opinions on accelerating the development of sports industry have passed the approval of the State Council and entered the final revision stage, which is expected to be announced in the near future.

It is understood that, as the first time at the national level.

sport industry

Policy and sports events will become the main content of policy support.

According to the existing investigation and analysis, the annual output value of sports industry in China is accounted for.

GDP specific gravity

Less than 1%, and nearly 10 times the gap with developed countries in Europe and the United States, and the huge gap is a huge development space.

People in the industry generally believe that with the pformation of China's economic growth mode and the adjustment of economic structure, coupled with the attention of the state, the sports industry will become a rising star and usher in a new development opportunity.

A few days ago, I was told that the opinions on speeding up the development of the sports industry have been approved by the State Council and are expected to be announced in the near future.

It is understood that, as the first national sports industry policy,

Sports events

And so on will become the main content of policy support, so it will become the biggest nugget point in sports industry.

The growth rate will be higher than 15%

"Sport has always been a career development in China. Under this background, people are relatively unfamiliar with the concept of sports industry." He Wenyi, deputy director of the Institute of sports science, Peking University, said: "the sports industry contains a very wide range of content, which involves almost all third industries. Meanwhile, the manufacturing and sales of sports goods can also promote the development of the manufacturing industry as the second industry."

"We are very optimistic about the development of domestic sports industry."

Zhang Tao, vice president of Anta Sports Products Limited, said.

"In western developed countries, the number of brand sports shoes per capita is more than 200 yuan, the number of sports shoes is 3 to 3.5 pairs. The United States has reached 5 pairs, but the per capita share of domestic sports is less than 0.5 pairs, and the huge growth space can be imagined."

Zhang Tao said that now Anta has sponsored many sports events, but the future development will still focus on the sporting goods market, and hopes to make a big listing.

"According to the scale of the domestic market, there should be some time for substantial competition among enterprises. Now it is time to make" cake "bigger.

Zhang Tao said that the sales revenue of China's sports clothing market will soon exceed 9 billion yuan in 2010, and the research results show that the annual growth rate of China's sporting goods market will not be less than 20%, while the growth rate of the sports industry will not be less than 15%.

"At present, sports consumption in China is mainly active in large and medium-sized cities."

Ruan Wei, managing director of CCTV Sports Entertainment Limited, said that from 1994 to 1998, the marginal consumption propensity of Chinese urban population was 1.5, that is, 1% increase in urban population income and 1.5% increase in sports consumption. This trend will become more and more obvious.

Event operation will be the biggest nugget point.

"It should be said that every link in the sports industry chain has enormous opportunities, but as a core, the investment prospect of sports events is the most promising."

From the initial production of sports programs, the operation of sports events to the current sports entertainment Co., Ltd., as a senior member of the domestic sports industry, Ruan Wei is making full efforts to build the first Chinese Traditional Wushu Professional Tournament alliance, the Chinese Wushu Professional League (WMA).

In fact, the core position of the sports competition industry has become the consensus of experts and professionals in the industry.

"And the sports industry itself has a pyramidal industrial chain, among which the sports stars are the star economy, which is the top of Pyramid, and its value is very large. But it takes a long time to build the molding industry. The sports events economy includes the sports events, sports media and so on. The biggest part of Pyramid's low end is sports goods, equipment, shoes and clothing and other related industries.

Zhang Tao also said.

As the only professional league in China currently hosted by the State Sports General Administration and its subordinate centers, the Chinese Wushu Professional League has gained more than 89 million media value in the 2009 season.

Ruan Wei revealed that although WMA has only 6 teams in its first season, many clubs have applied to join the season just now.

"In the 2010 season, WMA will expand to more than 8.

At the same time, in the new season, WMA intends to adopt the "face to face combination" broadcasting strategy, giving full play to the resource advantages of CCTV sports channel and the local TV stations where the clubs are located.

Ruan Wei said.