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2010 Optimistic About Domestic Sports Shoes And Other Sports Market (3)

2010/7/5 10:33:00 48

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Gym Shoes

Relevant listed companies are expected to benefit

"Future

target

I hope it can be packaged as a whole.

Ruan Wei said.

WMA will operate to a certain stage, when all its clubs will be listed as a whole brand, and CCTV Sports Entertainment Limited will remain responsible for the operation of the event.

"Sports industry is different from other industries, especially in the early stage of operation, which will require more investment.

Industry growth

It is difficult to make profits in the short term because of the longer period. Therefore, sports industry companies must choose the right time to go public.

Ruan Wei said, this is why there are few sports industry listed companies in China.

Industry analysts believe that the domestic A share market, few companies engaged in sports industry, only the body industry, Xinlong industry, Pathfinder.

However, it is worth noticing that Pathfinder, as a sports clothing enterprise, landed on the gem in 2009. The annual report shows that its net profit is about 42 million 890 thousand yuan a year, an increase of 68.13% over the same period.

Statistics show that China has become the largest sporting goods manufacturing base in the world.

From January 2009 to November, China's sporting goods manufacturing industry achieved above 64 billion 600 million yuan in main business revenue, an increase of 6.29% over the same period last year, and realized a total profit of 1 billion 975 million yuan, an increase of 56.90% over the same period last year.

Experts say

Sports equipment supplies system

In this field, the market is relatively high. With the development of sports industry, more and more listed companies are expected to appear in this field.

In fact, if Lining, Anta, PEAK, XTEP, and 360 degrees are listed in Hongkong, China's sports clothing products listed enterprises have initially formed a scale.

"Of course, the policy will be favorable, especially for the sports industry listed companies such as" Zhong Miao Hong ".

Guo Jin securities analyst Mao Zhengrong said.

From the perspective of the business structure of China sports industry, although the real estate accounts for the first place, the proportion of fitness service and sports events is not small, and some of them have the concept of sports industry in its real estate business, and the company also reveals the intention that the main business will shift to the main sports industry.

Analysts said that in the rapid growth of sports industry, enterprises such as sports operations and other main industries should be the main beneficiaries, and sports equipment manufacturers will also be driven to a certain extent, such as Xinlong Industrial Company, a domestic listed company engaged in sporting goods production.

However, due to the fact that the degree of marketization of China's sports operations is not high, the size of the impact depends on the specific content of the policy.

In fact, from the experience of foreign countries, many football clubs have been listed, and sports clubs IPO and refinancing not only make their sources of funds more stable, but also are not restricted by sponsors, and more importantly, fans and shareholders can be integrated into one. Clubs can be recognized by the majority of shareholders and enhance brand value.