Fashion Fashion And Market &Nbsp; Fashion Marketing Professionals.
What profession gives people the first impression that they are both fashionable and noble?
Who can make you willing to spend money on luxury goods without any effort?
Armani brand managers, Cartire brand buyers, MontBlanc brand agents,
H&M Retail Manager
Life fashion channel planning director, Vogue magazine senior editor, L'OREAL senior fashion consultant, SalvatoreFerragamo visual division.
Who are those who can listen to your name and make your heart beat faster?
They are
Fashion Marketing Talents
。
This time, Chris, director of Donghua Raffles fashion marketing department, will take us closer to fashion marketing experts who dominate fashion and play the market.
Speed reading for Fashion Marketing Majors
Professional concept
Besides brand and designer elements, it is more important to sell these things by fashion marketing staff, which is fashion marketing.
For people: people who want to work in the fashion industry.
Core courses: fashion design, business management, fashion marketing
Do you want to have the same life as them?
Fashion marketing elite is such a group of people.
They always pay attention to fashion information and have a sharp "sense of smell". They have a certain design talent and can quickly and accurately dig out fashion highlights; they can work hard and fly to pick up information from all over the world.
Fashion marketing is such a challenging industry.
From LV, GUCCI luxury clothing brands to luxury brands such as BENZ and BMW, and then to OMEGA, Longines and other watch brands, the success of these brands is the wisdom of fashion marketing experts.
Many people feel that if they want to enter the fashion industry, they have to be talented.
Obviously, not everyone can become a designer, can these people be unable to enter? Chris explains the difference between fashion design and fashion marketing for us: fashion designers create products, fashion marketing experts choose fashion products to promote, and influence the trend of public follow.
From this point of view, fashion marketing experts are the leaders of fashion trends.
They bring fashion products from designers' workshops to people's eyes, and tell the public with their professional judgement. This is the most fashionable IN! And the fashion of "creativity" selected by fashion marketing experts will soon become the trend of popular pursuit. In the process, it also creates greater value for some fashionable brands.
For many people, this profession is beyond fashion design, another shortcut to enter the fashion industry.
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The future fashion marketing expert, are you ready?
At present, the composite fashion marketing talents with knowledge and experience are not easy to find in the market.
The profession of training such talents is basically blank in China.
The reason is that Chris pointed out that there are many institutions of clothing design in China, there are many business management professionals, and there are more and more marketing professionals. But the most difficult part is to combine teachers and teaching materials with the three.
For example, there are many teachers who know fashion design, but there are too few people who know management and marketing, and many teachers who know management and marketing, but few teachers belong to the design industry.
However, looking at domestic institutions, there is also lack of targeted teaching materials to provide reference.
Therefore, the training of fashion marketing experts is inseparable from international schools with the background of global fashion industry and professional education qualifications.
Against this background, the Donghua Raffles fashion marketing major came into being. The Donghua University Raffles international design school, which has a history of 15 years, is co founded by the key universities of China's Ministry of education and the "211 Project" key university, Donghua University and the famous Singapore Raffles School of design in the Asia Pacific region.
Its fashion marketing major combines three aspects of fashion design, business management and fashion marketing.
From the perspective of teachers, the school has many experienced teachers from the United States, Britain, France and Italy.
Years of work experience in the clothing industry, teaching practice and teaching in English, ensure that education contents are in line with international standards and give students an international and professional course.
According to the introduction, the school is widely welcomed by students and parents in the international background and good employment situation. At present, many students have stepped into LV, Burberry, Gucci, NIKE, HUGOBOSS and other famous enterprises, and the employment rate is very high.
Part of the employer evaluation
"We are very satisfied with your students.
In the interview, she showed her knowledge and skills well, fluent English expression ability and solid fashion marketing insight.
- HUGOBOSS human resources director.
"We have decided to employ your graduates as purchasing coordinator for our European customers. Her related work experience is very suitable for this position."
Cartier director of human resources
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