Gome Cross Border Attack: Selling Household Appliances &Nbsp; Selling Shoes On Side (1)

In April 30, 2010, Gome was on its way to open the first "sharp sports store" near Haidian Park, Beijing.

Why does the home appliance retailing giant turn to the irrelevant sporting goods industry?

Gome's sharp market department, Jiang Xiang Bei explained to reporters that Gome began preparations for entering the domestic sporting goods market in 2007, after 4 years of market research, including overseas, especially in the vigorous development of the sports industry in Europe and America.

China's huge population base and the growing demand for physical fitness are all reasons for Gome's entry into the sporting goods retail industry.

Some analysts believe that the sporting goods market has a bright future. The retail business of the industry reaches a maximum profit rate of 30%, far exceeding the profit margin of about 15% of the household electrical appliance retail industry. This is an important reason for Gome to enter the sporting goods market. The profit of the durable consumer goods industry is becoming more and more diluted, which is also the inevitable trend of the development of modern industry.

China

As the "aircraft carrier" of the domestic chain industry, the layout of the Gome in the retail market of sports goods may produce "catfish effect" and intensify the channel dispute with the sports product Shopping Mall mode.