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Shishi High-Grade Excipients "Grow Gratifying"

2010/7/6 11:20:00 32

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Stone Lions

A LOGO can double the price of a brand dress.

This shows that today's brand is prevailing.

clothing

still

Shoes and Hats

It is inseparable from the "ornament" of high-grade accessories.

Recently, reporters learned from Shishi clothing, footwear, accessories and accessories industry association that in the first half of this year, sales of high-end accessories in our city accounted for nearly 20% of the total sales of clothing, footwear and accessories.

Our city

Excipient industry

It has more than 400 manufacturing enterprises, including clothing, shoes and hats, bags, household appliances, and decorative accessories for products such as automobiles, mobile phones and computers. It basically forms an industrial chain from raw material supply to die casting, polishing, electroplating, finishing and finishing processes.

Sales outlets throughout the country's major cities, products exported to Europe and the United States, Southeast Asia, more than 60 countries and regions.

The head of clothing, footwear and accessories industry association told reporters that although our city can produce many excipients, there are not many high-end accessories, mainly because many enterprises believe that the production cost of high-grade raw materials is higher, the manufacturing process is more complex, the unit price is 4-5 times higher than the ordinary price, 10 times higher than the low price, and the risk is too great.

High risk leads to high returns.

The international financial crisis since 2008 has caused heavy losses to the garment export industry. As the downstream garment accessories industry, it has also been indirectly affected.

Faced with the increasingly difficult situation of business, Shishi excipients are changing their products in innovation, increasing the added value of products to stabilize the market.

"In recent years, the global garment enterprises have started the brand war, and gradually moved from the middle and low market to the high-end market, resulting in the pformation from the practical function to the decorative function."

Wei Xing, a salesperson of Weixing company, said that the design of accessories has been integrated into the overall design of clothing and has become a key element of fashion and popularity. In this sense, high-grade accessories are increasingly becoming "winning the battle" and becoming the winning chip of clothing brands in the fierce market competition.

During the interview, the reporter learned that our garment accessories production enterprises launched a fierce attack on high-end accessories, but also strive for health, safety and environmental protection.

An excipient owner revealed that some of the accessories they produced were treated with a certain degree of technical treatment. They were very smooth and environmentally friendly. They did not scratch the skin of consumers directly, nor did they have any adverse effects on the skin. They were favored by customers both at home and abroad.

Insiders said that the future market of excipients will be the world of high-end accessories.

Now is just a beginning, and we must continue to work hard.