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To Avoid Anti-Dumping &Nbsp; AOKANG Jindi Giant And Other Shoe Enterprises To Use Non Leather Materials.

2010/7/6 12:01:00 28

Learned that, in response to the EU's anti-dumping on Chinese leather shoes, there are more than 90% of them.

Wenzhou shoe enterprises

PU synthetic leather and other non leather raw materials have been used to make shoes, so as to reduce the losses caused by anti-dumping.

Ma Zhongliang, deputy general manager of Wenzhou Hua Deli shoes company, revealed yesterday that many companies, including AOKANG, Jin Di and giant one, had already begun to use non leather materials such as cloth and PU synthetic leather to avoid EU's 16.5% anti-dumping duty on Chinese leather shoes.

Ma Zhongliang told the author, because

European Union

The anti-dumping duty on genuine leather shoes from China and the use of non leather materials have evaded the risk of anti-dumping.

It has been revealed that men's shoes made of high-grade PU synthetic leather are more popular in the European market, and PU shoes are also sold in the European market.

Wang Hailong, the Propaganda Department of AOKANG footwear industry, told the daily economic news writer that their company also had some shoes for export to the European Union. Since the EU imposed anti-dumping duties on Chinese leather shoes, their companies focused on the production of shoes that were not included in anti-dumping duties.

Ma Zhongliang told the author, in addition to using

Non leather materials

In addition, enterprises have turned their attention to ASEAN countries.

Due to the zero tariff imposed by the China ASEAN Free Trade Area, Wenzhou footwear enterprises will find some new market opportunities in Southeast Asian countries with the help of the recently held Wenzhou China famous products fair.

Wenzhou held the thirty-seventh executive meeting of the municipal government on Friday, and deliberated and adopted the action plan of pformation and upgrading of the shoe leather industry.

According to the plan, Wenzhou will focus on upgrading the shoes capital Industrial Park, encourage enterprises to increase scientific and technological innovation, vigorously promote brand cultivation and develop their own brands.

Wang Hailong said that the above solutions can solve the problem of tight land use by shoe companies.

Shoe companies can focus on manufacturing cost optimization, technological innovation and brand building.

Ma Zhongliang said that although EU China's leather shoes will be damaged by anti-dumping, the export of leather shoes enterprises will be damaged, but from another point of view, it will also help promote the technological progress of PU materials.

The consumption of PU shoes in the domestic market has increased rapidly, which will to some extent make up for the losses caused by anti-dumping.