Interpretation Of The Current Situation Of Chinese Women'S Wear Design

The center of textile design, located at the 16 floor of Hangzhou textile center Garment City, sets up an unblocked market channel for designers to provide practical design consultation for enterprises.

In order to narrow the distance between design and market and build a win-win platform for designers and enterprises, this magazine will soon arrange the design context with designers of China Textile Design Center, so as to provide reference for enterprises.

This is the time to present three designers' ideas for readers.

Liao Bo

He served as the designer of the St. Fashion Design Institute (Beijing). He was good at windbreaker and cotton clothing design, and always dominated by traditional plus post-modern plastic arts.

Wang Xiao Na

Currently the chief designer of GEE.YO, specializes in women's wear weaving design and advanced customization, advocating unique Chinese flavor and European cut style.

Li Chun Chen

As a designer of basic company, he was good at dress and stage design, advocating simplicity, laying emphasis on lines, profile and tailoring.

Design trend:

Product personality is very important.

Textile and clothing weekly: as a professional designer, how do you understand the role of costume design?

Wang Xiaona: the most fundamental difference of a good designer is that his product has vitality.

The reason for its vitality is that it takes a long time to be accepted and recognized by the market. Its growth process may be subjected to great pressure, but this process is necessary.

Liao Bo: as a fashion designer, I think "dress design" is very simple, and the important thing is the formation of personal design style.

The designer identifies his position in the rapidly changing industry, manifests the charm of his personal clothing design, and produces his own unique "fashion design" style so that he can become an excellent fashion designer.

Li Chunchen: fashion design is an art. It combines not only in the process of creation.

Textile and clothing weekly: what are the highlights of China's women's garments in 2011?

Wang Xiaona: ready-made clothes have a new look every year.

In recent years, most brands have been influenced by Korean and Japanese styles.

But next year, this bias will change, as consumers want to see something new.

More distinctive products may receive more attention. The natural winds and ethnic customs that have been praised have been improving this year. Besides, simple and relaxed lines, environmental protection, simple colors and fresh pastoral prints may become the focus of next season.

Liao Bo: Chinese elements will become the most prominent feature.

Clothing is often dominated by elegant colors, such as beige, milk white and light grey, and white, brown and silver are the main colors of this series of garments.

In fabrics, smooth silk and light Chiffon are often used to fully highlight the feminine beauty.

In addition, the use of cotton, linen and silk materials also shows the lightness of spirit.

This kind of clothing is often smart, fresh and free from vulgarity, and it can set up elegant and dreamlike scenes in landscape painting.

Li Chunchen: in 2011, blue will be popular in various themes in various themes.

For example, blue and saturated dark purple can turn purple and purplish red into mainstream colors.

Design bottleneck:

Finding location is important.

"Textile and clothing weekly": at present, what is the biggest bottleneck of domestic women's clothing and how can we break through these bottlenecks?

Wang Xiaona: the biggest feature of domestic women's clothing brand is "homogenization" and lack of personalization.

From the designer's point of view, many designers are in the business, just to maintain sales and do some conservative design to deal with the market, which makes the designer's original ability shrink greatly.

And brands often need to have unique ideas, brand style needs to be maintained and cultivated, and finding their own positioning is the permanent solution.

Liao Bo: at present, there are many brands in ready-made women's clothing market, but the problems such as the lack of design innovation and the backlog of clothing have caused the bottleneck of development.

Many companies are not keeping up with the management system in the process of expanding scale. The store service is difficult to carry out detailed control and the brand image is getting old. Compared with the new brand, the market competitiveness is declining.

Li Chunchen: the biggest bottleneck of domestic women's garments is how to

Design market:

China's market is not saturated

Textile and clothing weekly: compared with foreign countries, how big is the market space of women's garments in China?

Wang Xiaona: foreign brands are very optimistic about the Chinese market, some brands have successfully entered the major shopping malls, but the development of the domestic garment industry is also very fast. For example, some local brands are growing rapidly, the craft fabrics and foreign brands are comparable, and the prices are cheaper, all of which will facilitate local brands to become consumers' first choice.

The domestic market not only has unlimited space development, but also will promote the development of the garment industry, and create the most favorable environment for the clothing brand, which is also a good opportunity for our designer's brand development.

Liao Bo: with the rapid development of the market, the market space of domestic women's garments will be bigger and bigger. The new brands will develop very fast, and the competition environment will also change rapidly.

As the market changes, multi brand, multi-channel and production capacity are no longer the key to mainstream clothing brand. How to identify the market demand becomes the key to success or failure.

Li Chunchen: Domestic

Design platform:

The most important thing is to get close to the market.

Textile and clothing weekly: a good platform is very important for designers. What attracts you to choose the center of China Textile Design?

Wang Xiaona: it is very important for designers to push their products to the market and let others know.

But it is difficult to achieve this step, especially for young designers like us who are unable to expand without sufficient financial support or market experience.

A good steed also needs a chance to run to meet bole, and the center of Chinese textile design is to build a bridge for designers and markets, to bring designers to the market, so that entrepreneurial designers like us can get market test quickly.

Liao Bo: first, the China Textile Design Center is the international stage for the development of this industry, and the designer realizes his dream platform.

As a fashion designer, besides having its own unique design style and creative and innovative ideas, we need such a resource sharing platform to accomplish our professional goals.

Second, the China Textile Design Center enables many young talented designers to come together to discuss their design ideas.

These two points are enough to attract me to choose this platform.

Li Chunchen: I am very interested in the model of this platform. It can give designers enough space to make use of the resources they need, so that young designers will have the chance to realize their dreams.