Group Buying Websites Can Not Be Regarded As Independent Business Models.

Whether summer is equal to harvest? Some people in the industry have thrown out the viewpoint that "group buying websites will not be hot for long."

According to the latest research report released by the Qing Branch Research Center, as of early 2010, there were 13 mergers and acquisitions in China's e-commerce B2C industry.

It is expected that the merger and acquisition events of China's e-commerce B2C industry will also increase in 2010, mainly focusing on the integration of local e-commerce websites or integrated logistics companies.

According to the data of ChinaVenture's data products CVSource, in the first 6 months of 2010, the domestic e-commerce industry enterprises have completed 23 financing pactions, and the total financing scale has reached 331 million US dollars. The whole year is expected to exceed the highest level of 36 pactions in 2008 and the total financing amount of 337 million US dollars.

In the past June, a total of 9 enterprises including red children, dream bazaar and only friends were announced to get venture capital, totaling more than US $100 million, the most active month in the history of the industry's financing.

Li Weidong, analyst at ChinaVenture group, said that from the scale of investment, in the first half of the year, the third round of investment in Jingdong mall, $150 million, and the $48 million 340 thousand investment of happy purchase have reached the scale of PE. In addition, the listing of many e-commerce websites is becoming more and more obvious, which has intensified the optimism of the market for the industry.

Statistics show that at present, 8 of the 10 largest e-commerce enterprises in China, which have the largest scale of private placement, have not yet been listed. Mcglaughlin, Jingdong mall, Yue you, Dangdang and van gentry have all explicitly listed overseas listing plans within one year.

In addition, from the perspective of investment institutions, in the 2005-2008 years, the Chinese funded pactions in the industry were mainly personal angel investment. After 2009, the well-known investment institutions such as Da Chen, Shenzhen Venture Capital, Tian Di venture capital and song wo capital began to participate in the e-commerce industry investment.

Li Weidong pointed out that the smooth withdrawal of A shares and the rise of RMB funds have made e-commerce the main reason for the concern of Chinese funded institutions.

For example, my steel network began to receive Hongyuan securities's listing guidance in December last year, and China apparel network won 9 million yuan investment and completed MBO in January this year.

Li Weidong told reporters that the rise of group buying websites is the booster of the financing of the current e-commerce industry.

The US group buying site Groupon has been profitable for six months on the first half of the year, and has received $135 million investment from the Russian DST institutions in April of this year. In April, hundreds of group buying websites emerged in China. Its low cost and simple profit mode characteristics are concerned by investment institutions. The hot media's website F group, cool group network and handshake net have successively obtained venture capital.

But Fu Zhonghong, director of investment and investment in Tatun, said frankly that the popularity of group buying may not last for a long time.

He said that the industry's popularity is due to the rapid imitation and replication, and the difference is not strong enough. It is difficult to predict whether or not it will be stable.

Zhang Yanan, an analyst at Qing Ke research center, also said that group buying can only be regarded as a marketing mode of e-commerce, but not an independent business mode. In the most popular catering group buying, for example, its products are generally subject to regional restrictions.

"Everyone has seen that Groupon launches a discount product every day, and relies on advertising and intermediary fees to make a profit. But in China, only by finding a profit model suitable for China, breaking through the regional restrictions and accumulating enough users and commodity resources online, can the group buying network grow independently."

Zhang Yanan believes that most group buying websites will soon die due to their imperfections, while the other part is likely to "marry" to the e-business portal, and become one of its vertical and even vertical marketing tools.

"In the future, if such a website like Jingdong mall takes out one or two products every day to do group buying, this form will obviously be more attractive."

She said.

In addition to the rise of new e-commerce websites such as group buying, the existing industry leaders are constantly changing.

Today, Jingdong mall will raise funds raised to build its own warehousing and logistics center.

The insiders in Dunhuang also said that they will find suitable M & A opportunities according to the specific needs of business development. The main target of M & A is international logistics.

Zhang Yanan told reporters that if we recall the history of the rise of e-commerce, this phenomenon is not difficult to understand.

According to her introduction, the effective operation of e-commerce needs information flow, cash flow, and logistics.

In the future, in the field of e-commerce, the difference between products and pricing will not be too great. The key is still in the logistics service link. This is also an effective way to control costs.

In Li Weidong's view, it may also be driven by VC/PE, because the construction of logistics system is helpful to the valuation of e-commerce enterprises.

In addition, e-commerce websites are also combining online and offline.

Since last year, Taobao joined hands with happy shopping to build "happy Taobao". Last month, it also launched the two platforms of "China TV Taobao store" and "Amoy flower net" with Hangzhou Hua number.

Zhang Yanan believes that the strategic layout of Taobao can not represent the pformation of the entire e-commerce pattern. Its docking with traditional media is still centered around the main source of profit and gain. However, e-commerce enterprises really expand the market through the overall layout of online and offline businesses.

Zhang Yanping, an analyst with Erie consulting, points out that e-commerce companies often start with more economical online operation. As the scale of enterprises expands, they will encounter bottlenecks of new user development. At this time, from online to offline, from Internet users to family consumer markets, and developing more cost and quality control of warehousing and logistics construction, they will become their main means.

Zhou Linlin, chief executive of "my steel network", said that the business growth of B2C website has reached 80% to 90% in recent two years. Besides, the shopping habits of mainstream consumer groups after 80 and 90 have come into being, and they are mature as new business channels.

But in this industry, leaders often occupy 50% to 60% of the market share, while two or three may share 20%, so only industry leaders are the most valuable investment.