Shenyang Businessmen "South Africa Sell Shoes" &Nbsp; Exchange Rate Instability Becomes Heart Disease.

In South Africa, everything except China's football team is related to China.

This is a word circulated on the world cup network. From the "ball game" to the purport of the fans, the sports shoes from the athletes' Stadium and the materials of the green dot stadium are all related to China. Our reporter did not go to South Africa personally, but we found a Shenyang businessman selling shoes in South Africa - peak, listening to him talk about a Shenyang businessman in the eyes of Africa's business opportunities.

Shenyang: people in South Africa do business before studying culture.

　　 peak A native of Shenyang, born in 1977 and studying in France for many years, he returned to France in 2007. He joined the French heiress of the Dalong family, Mr. Henry, who opened the first authentic French restaurant in Shenyang, fengdalong street, "Dalong law restaurant". Even the attendants were all French beauties. The Olympic group wedding of the newspaper was held here in Shenyang. At the end of 2008, the summit found that there were many business opportunities in South Africa, and the partner Henry wanted to go back to France to turn off the restaurant and leave for South Africa. Now he became a Chinese businessman in South Africa. Recently, our reporter interviewed the peak beyond 10000 miles by e-mail.

"China and Africa are the biggest business opportunities in the world. There are almost no business opportunities in Europe and America," said Gao. Moreover, the Chinese are very suitable for doing business in Africa, but the most important thing in Africa is not capital, but an accurate judgement of local politics and economy.

Peak thinks Africa is full of business opportunities. South Africa is the gateway to Africa. So South Africa is the most important place. If a product stops in South Africa, then Africa will accept it. But before we go into business, we must first understand the culture of South Africa, otherwise we will lose money in South Africa, and life is not guaranteed. Gao said: "South Africa is famous for its multi racial and multicultural. So South Africa is a country with great cultural integration. There are more than 20 nationalities in South Africa, and each nation has its own culture. The new government considers that multiculturalism is the national wealth. The new constitution also stipulates that English, Afrikaans, South African and Zulu languages are the 11 official languages, making South Africa the most official language in the world. English is not the best use in South Africa, but French and Spanish are very useful.

Due to the background of French rule, there was no language barrier in the summit, and the culture of South Africa was soon understood.

Tight: Shenyang south tower shoe city is "exempt from inspection trademark".

After a week in South Africa, GAO found that cars and shoes were the favorite products of South Africans. Peak said: "in big cities like Johannesburg and Cape Town, public spanport is not very developed, let alone some underdeveloped areas, and what cars on the streets can be seen. QQ from BMW to China, but because of the huge investment in car needs, they choose shoes."

There are still some areas in South Africa that are not used to wearing shoes. This is true, but Chinese shoes are still very popular in the city. There are two reasons: first, the price is low, and the second is the beautiful design. The price of the 100 pairs of shoes in China is lower than the price of 1 pairs of Italy shoes. Even the rich South African whites are consumers of Chinese shoes. Chinese shoes It's a necessity for South Africans. "

"The main consumers in South Africa are not whites, but black people," he said. Because of the end of apartheid for 16 years, blacks have economic status, many black people have deposits, buying goods and improving their lives is their first choice. Black consumption is very impulsive and likes to follow suit, plus this year is the world cup, football shoes are selling well.

The high profit is one of the biggest characteristics of doing business in South Africa. The peak said: "I am engaged in wholesale, so the profit is not high, the real high profit is generated in the retail link, the same pair of leather shoes for a package, the profit can be increased to 200%. South Africans like to concentrate on their purchases. The annual holiday is the rush hour.

In the South Africa, it is the most obvious thing to say that it is very easy to get rich in South Africa, but it must be risky, because South Africa's public order is a famous disorder. I prefer to do wholesale business, and I do business with the familiar black people. Robbery is not very worrying. The more chaotic the security area is, the higher the business profits. Many Chinese businessmen are united to hire bodyguards to protect themselves.

Worry: exchange rate Instability is the biggest headache.

Peak is not worried about his safety now, because his black friends and bodyguards are very reliable, and the peak is not worried about the sale of shoes. As long as the shoes he delivers, he will be able to wear the feet of South Africans. However, what worries the peak is the drastic fluctuation of exchange rate. Peak said: "before the South African exchange rate is 1 Rand can be exchanged for 1.5 yuan, now 1 Rand can only be exchanged for 0.9 yuan, South Africa's money has not been as good as before. Chinese business in South Africa usually makes rand after converting Rand to convert US dollars into dollars. Now the exchange rate between the US dollar and Rand has fluctuated violently, and the US dollar has fallen or fallen, so much of the money we have earned has been lost in the exchange process. Peak in South Africa for several years, his greatest experience is: "no matter where the earth is, with wisdom and hard work to make money, that is the eternal way to become rich."

The peak shoes are from the shoe tower of South Tower in Shenyang, and the peak is engaged in wholesale business. Peak said: "because the quality of the South Tower shoe city is good, the South Africans all agree that consumers listen to shoes from the South Tower shoe city of Shenyang, and do not hesitate to buy them. Shenyang south tower shoe city is a" exemption trademark "in South Africa. Last Christmas, I sold two container shoes, football shoes. "

Main force: black Africans are the main buyers.