How To Pry The Aging Industry Of 1 Trillion Yuan In Clothing Industry

The aging of population brings great pressure to China's economic and social development as well as broad opportunities.

The elderly group is "sunset crowd", but the aging industry is "sunrise industry".

In recent years, the state has constantly raised the pension standard, laying a solid capital foundation for promoting the consumption of the elderly. With a large number of middle and high income people retiring into the ranks of the elderly, the consumption market cake for the elderly is bigger than one year.

According to the experts' prediction, on the basis of the current 700 billion yuan, by the year 2030, there will be three points of consumption in the whole country.

At present, the daily necessities of life for the elderly are not very rich. For the elderly, clothing, food, housing and travel are far from meeting the "sunset red" consumption needs.

Clothing, food and shelter, clothing is the first priority.

"The most beautiful is the setting sun."

From pragmatism to aesthetics, the elderly are no longer the old ones.

Beautiful and decent, but also reflect personal accomplishment and unique charm, shopping malls become their first choice for buying clothes.

Nevertheless, it is difficult to buy suitable clothing for the elderly.

The design of elderly clothing should not be too damp or conservative.

Too old for the elderly to accept, but the style is not original, the old man can not see.

Fashion is also a kind of medicine. When you are young, you seldom have the chance to put on some old clothes. Only when you are old do you have more chances to wear your favorite clothes and feel happy.

At the same time, the elderly are generally concerned about their own health problems. Enterprises should seize this consumption psychology and start the research and design of elderly clothing from the aspect of health care, so as to enhance the added value and competitiveness of clothing.

Living well is a common demand of the elderly.

From the average level, the income level of the elderly in China is generally low. After all, tens of thousands of people can buy houses. After all, it is a minority.

This is undoubtedly a threshold for restricting the entry of elderly people into silver houses.

In view of this situation, Beijing Sun City International Apartments for the elderly put forward the old people's original rental housing or replacement to help elderly apartment in practice.

In order to solve the problem of the shortage of funds for the elderly, after the consent of the elderly, the old town was rented out by Sun City to live in the sun city with rental income.

In addition, the old house can be replaced with the old apartment in the sun city by replacement.

When the old man is 100 years old, he will return the original replacement property to his legal successor.

At present, many elderly people have expressed great interest in this way of selling.

Fundamentally speaking, the development of the aging industry depends on the consumption ability of the elderly.

In order to enhance the consumption ability of the elderly, we must improve the income and protection level of the elderly.

Of course, updating the consumption concept of the elderly is also very important. If money is to be spent, it will be spent and spent on themselves. This needs to be promoted in the elderly products and services, stimulating and attracting the consumption of the elderly, so that the elderly realize that it is necessary to improve the quality of life, improve the living standard and moderate consumption.

The maturity of the aging industry structure is inseparable from the joint efforts of the old consumers and the elderly market operators. However, the government's role in this industry is very important, based on the fact that China is not rich before it is old.

The support of the government, including policy, social guidance, and even capital, should be a soothing relief for the rapid development of the aging industry, and the development of the elderly Industry Expo in all parts of the country is the embodiment of the government's functions in the development of the elderly industry.

With the continuous strengthening of comprehensive national strength, such comfort will become more powerful, and our aging industry will also grow stronger in the process of continuous development.