What Can Exhibitions Give To Exhibitors?

With the rapid development of the exhibition industry, in the face of fierce market competition and the promotion and development of professional exhibitions, it is an important factor for the exhibition to promote and develop the exhibition as an organizer of the exhibition, whether it can do well the service work of exhibitors and maintain the customer relationship with exhibitors. What is the relationship between exhibitors and exhibitions? How can we strengthen the communication and communication between them?

A thousand mile journey begins with exhibitors.

Winning the participation of exhibitors is the beginning of the successful exhibition. The organizers of the exhibition want to win the exhibitors, first of all, let the exhibitors know the concept and purpose of the exhibition. This means that the exhibition will transmit information to the enterprise through publicity, advertising and sales channels to promote its exhibition.

Organization specialty Exhibition The purpose is to meet the trade demand of exhibitors. Enterprises decided to participate in the exhibition, that is to participate in the exhibition can bring value to enterprises, to meet their needs to publicize enterprise products, set up corporate image, promote trade and so on. Exhibitors' participation is the key to the success of the exhibition. With the participation of exhibitors, the value of the organizers can be reflected. The main revenue from hosting the exhibition comes from the booth fee of exhibitors. Therefore, the value transfer between sponsors and exhibitors is very important. How to ensure this "transmission" depends on whether the exhibition is following an excellent and feasible value delivery system. This system is that the exhibition should not only provide exhibitors a product and service that they think can bring value, but also reduce the trade cost of exhibitors. The concrete manifestation is: exhibitors can meet new customers at the exhibition, expand trade cooperation relations, increase trade volume, or set up corporate image through exhibition, publicize enterprise products, and expand brand awareness. When enterprises think that attending the exhibition can achieve the above value, they will sign up to participate in the exhibition and become an exhibitor.

Service providers only look forward to exhibitors

Organizing and serving exhibitors is the key to the success of the exhibition.

Exhibitors signed up for the exhibition, and the cooperation between the organizers and exhibitors began. As a sponsor, we should refer to businessman participating in an exhibition To provide a series of professional and thoughtful services.

First of all, we should understand the exhibitors' demand for exhibitors, the positioning of their products, the way of seeking cooperation, and the type of trade objects. Only by fully understanding the needs of exhibitors can we have a good service for them. The collection of target customers by the majority of exhibitors form the basis of the professional audience composition of the conference. The combination of exhibitors and professional spectators will enable them to achieve trade exchanges, cooperation agreements, and long-term long-term cooperation on the exhibition platform, and achieve the real purpose of the exhibition.

At the same time, when exhibitors sign up, filling out forms to understand their exhibitors' needs and related information is the basis for our work in the preparatory period of the exhibition. We should know the product positioning and structure of the exhibitors, arrange them in different exhibition areas, reflect the professionalism of the exhibition, at the same time, facilitate the professional audience to find out, understand the brand strength and cooperation needs of the exhibitors, and have the target to find the target for them. At the same time, exhibitors' information can also be used as the basis for investment promotion.

According to the positioning of the exhibition and the classification of exhibitors, a professional audience should be organized. Exhibitors at the fair organized the audience according to their needs. This is an important work for a successful professional exhibition. Professional audiences can be organized in many ways, such as publicity, advertising, websites and so on. We invite with invitations, invite invitations by exhibitors through organized invitations from business organizations.

Exhibitors and spectators exist together and rely on each other for the exhibition. The exhibition has a strong exhibitor, can bring valuable and innovative concept of new products, can attract valuable viewers. The arrival of exhibitors and spectators is the basis for the success of professional exhibitions. The quantity and quality of exhibitors and professional spectators is an important basis for exhibitors' brand strength.

Exhibitors face many practical problems in the exhibition, such as: understanding the venue environment, booth size and structure, booth design, exhibition transport, site construction, image promotion, on-site advertising, exhibition activities arrangement, staff eating, housing, and other specific issues. As a sponsor, the exhibitors should provide the most meticulous and thoughtful service to the exhibitors. For every small exhibition link, work plan should be worked out first and provided to exhibitors in a timely manner, so that they can receive direct professional services from the conference.

In addition to establishing customer contacts, promoting enterprise products, understanding the trend of the industry and getting relevant information consultation, it is usually the exhibitor's exhibitor's purpose. Therefore, from the professional or industrial point of view, it is also a part of the comprehensive exhibition service to invite domestic and foreign peer experts to give lectures and advisory services.

The efficient and serial service of the conference is an important part of the exhibition organization. In the short span of a few days, the collection of all kinds of related persons, the collection of various activities and the limitation of time make the efficiency of various organizations work very important. The on-site service is direct, specific and comprehensive. In the face of such complex service work, we should first make a good analysis of the situation and work out a solution. We should train staff so that they can provide quality and speedy service. Staff should be required to conduct inspections on exhibitors daily, and to solve some minor problems while understanding trade transactions.

In short, it is the foundation of everything to make a general plan of work for exhibitors. Improving the comprehensive quality of the staff is the guarantee for doing well the service work.

Develop and work together to advance together

The establishment of long-term cooperation with exhibitors is the basis for the development of the exhibition.

Exhibitors hope to get more services through exhibition and bring more value to meet their needs. This also urges the organizers to keep forging ahead and constantly improve their work. With the improvement of exhibition level, exhibitors are increasingly unable to accept booth fees for short-term economic benefits. They hope to get long-term services and long-term comprehensive interests. Therefore, establishing long-term cooperation relationship between exhibitors and exhibitors is the trend and is the need to satisfy the interests of both sides.

To ensure long-term cooperation is conducive to win-win cooperation between organizers and exhibitors. The purpose of exhibitors is achieved through exhibitions. The exhibition will timely understand the needs of exhibitors and adjust the positioning of the general assembly, which forms a virtuous circle of cooperation. Professional exhibitions should maintain a partnership of three to five years or longer with exhibitors. At any time, we should keep in touch with exhibitors, understand the demand changes of their exhibitors, understand their product structure changes, and change their business people and structures, so as to gain their long-term trust. In short, through various ways of communication, we constantly seek ways to enhance our relationship.

To build a long-term partnership successfully is not as simple as the sales booth at the beginning of the exhibition. It needs to meet the various needs of exhibitors in many ways and help them solve various problems. What can I do for exhibitors as a sponsor? I think, first of all, we can understand the exhibitors' participation ideas in a variety of ways, put forward more suggestions for exhibitors, and respect their opinions and suggestions. The consortium of exhibitors can be set up to jointly decide the major issues in the exhibition development for the common development of the conference and the organizers. We should brainstorm the new measures for successful exhibition. Starting from the interests of exhibitors, besides helping them to increase their economic profits, they should also help them save their attendance. Therefore, it is essential for the organizers to understand and satisfy the exhibitors' expectations of various exhibitors.

In short, the success of professional exhibitions is inseparable. Exhibitor The participation and participation of professional spectators, and the promotion and development of brand exhibitions can not be separated from the long-term support of exhibitors and professional spectators.