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What Are The Options For The "Salted Fish" Shoes?

2010/7/8 10:46:00 28

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Shoe Enterprises

July 8th, in recent years of reform and opening up, China has become the world.

Textiles and garments

Shoes and other labor-intensive first export countries.

In the US market, China's shoes account for 76% of the total imports of the United States.

In the Japanese market, China's textile and apparel already account for 78.6% of imports.

With so many commodities, we have taken advantage of our abundant competitive edge to make use of our competitive advantages.

This is certainly a good thing, but to some extent it also squeezes the market space of other countries, especially developed countries.

It can be seen that our trade frictions are very numerous. The 116 trade remedy surveys we implemented last year, including countervailing measures and anti-dumping measures, accounted for 43% of the world's total. The amount involved was 102% higher than that of the previous year. On the one hand, we occupied many international markets and caused many new contradictions.

According to the data provided by Wenzhou shoe leather industry association, the European Union is currently Wenzhou.

footwear

The main export market, affected by the European Union's anti-dumping duties and the financial crisis, has seen a sharp decline in exports for 2 consecutive years. The export of leather fabrics from Wenzhou to the European Union decreased from 23 million 95 thousand and 100 pairs in 2006 to 19 million pairs in 2008.

From January 2009 to September, it dropped to 9 million 200 thousand pairs, a decrease of about 35% over the same period of 08 years, but the unit price has been greatly improved.

No bird "salt fish list"

In March, Lin Cailang was preparing for the exhibitors in World Expo, Shanghai.

As the director of business promotion of Hongkong's largest children's shoe enterprise, angel fairy world (Hongkong) Co., Ltd., she also flew to Milan and Spain to investigate, absorb foreign fashion and technology elements, and concentrate on developing a group of children's shoes that match World Expo's theme. This will be represented by children's products representatives from Shanghai bazaar shopping mall, and there is no time to pay attention to the problem of "shortage of migrant workers".

"The export orders that have recently come to us have increased, and we have given up quite a lot.

It's not a pity. Many of them are rotten and smelly "salted fish" orders, which are very cheap and can hardly earn money.

Lin Cailang recently accepted the "First Financial Daily" reporter interview.

Increasing demand for domestic market

In recent years, due to the rising cost of coastal areas, labor shortages, and exchange rate fluctuations, macroeconomic policy adjustments and other multiple factors, there are thousands of shoe companies in Guangdong alone.

To cope with changes in business environment,

Chinese shoe enterprises

The giant has also adjusted the layout of production frequently. The world's largest sports shoe manufacturer, Baocheng, has set up factories in Jiangxi, Anhui and other places besides Dongguan Yuyuan factory, reducing its manufacturing cost and speeding up the distribution of its more than 10 thousand domestic retail outlets.

Zhejiang's Wenzhou footwear giant AOKANG group, which has more than 3000 chain stores in China, has shifted its production line to the West since 2003, and has invested in Chongqing to build a shoe-making base.

Compared with the eastern coastal areas, the production of a pair of shoes in Bishan, Chongqing, can save about 20% of the cost.

Wang Hailong, spokesman of AOKANG group, recently told an interview with our reporter that the production base of Chongqing now has millions of pairs of shoes, accounting for 20%~30% of the total output of the company, and will invest more in the future. The shoes produced here basically supply the domestic market.

Shoe enterprises and banks jointly push the domestic demand market.

"We not only let agents open up shop to sell shoes, but also like McDonald's so that they have continuously appreciated stores."

This is an idea that Wang Zhentao, chairman of AOKANG group, has been putting in mind for a long time. Today's dream is becoming a reality.

In January 18th, the signing ceremony of AOKANG's "power 100" billion yuan credit project and the launching ceremony of the strategic cooperation between AOKANG and China Merchants Bank were solemnly held in Wenzhou's Riverside seascape. China Merchants Bank officially granted a credit of 100 yuan to AOKANG's top 100 franchisees.

"This is a marketing pformation of China's footwear industry in the global financial post crisis era. It is a successful break through of anti-dumping barriers to trade between the European Union, Brazil and Argentina.

With the Chinese government's vigorous efforts to expand domestic demand, AOKANG took the lead in representing the Chinese footwear industry, "the industry said.

Baocheng is optimistic about the mainland's domestic demand market.

In terms of retail and brand agency business, Baocheng points out that the group will maintain its current economic scale and prudently expand its new storefront, so as to optimize the retail channel as the primary goal, and will improve the overall purchasing efficiency and enhance the overall operational efficiency by improving the procurement process and increasing the product sales ratio of the season, so as to enhance the overall operation and profitability. As the mainland economy continues to grow strongly and consumer incomes continue to rise, the prospects for retail business in the region continue to rise.

In order to effectively expand the mainland's domestic demand market, provide a full family purchase plan for shoe purchase; Baocheng group has also established a new channel for Baoyuan shoemaker by the related enterprises, and will initially set up a business base in Zhongshan, Guangdong. It is expected that the operation will be formally launched in July.

Cai Naifeng said that after the future operation of Bao Yuan shoemaker is on the right track, it will not rule out the active extension point plan to start the employee's return home business.

Comment: whether China reconsiders exchange rate reform or the mainland wage increase and inflation signals, domestic demand shares will undoubtedly become a beneficiary share.

How to find treasure in a stock of domestic demand, the international bank and Goldman Sachs all agree that enterprises with brand advantage and sales network will become winners.

Based on these two concepts, the footwear industry will benefit from the domestic demand market, and is expected to run out in the second half of the year.

Therefore, shoe enterprises should actively pry the domestic demand market and create a new pattern of shoe industry development.