Children's Shoes: A Combination Of Marketing And Boxing

　　 Launching World Cup theme new products and opening up new brands sign Signing brand new spokesperson... This year, the marketing combination of children's shoes is a move.

"We should not only fight for strength, but also speed up our efforts," said Yang Jingping, general manager of Fujian foot Sports Products Co., Ltd. Children's shoes The industry is now smoky, who will take the initiative to attack first, who will have the opportunity to seize the market heights.

At the time of the world cup, foot friends launched the world cup. Marketing The storm is not only dedicated to the theme of the world cup, exclusive title of the Hunan Golden Eagle cartoon world cup children's program "soccer baby shopping" column, but also with sina, Sohu and other major portals.

It is understood that the new product of the foot friend world cup is inspired by the main fashion colors of the participating teams, and many different styles of shoes are extracted to provide more choices for different consumers. Reporters found that the series of products in South America, Europe, Africa and other popular elements of the team are the most attractive products. The products of Brazil products of foot friend design are based on the theme of fanaticism in Brazil. The symbol of golden color highlights the enthusiasm of the samba. The overall design is streamlined, exotic and fashionable. The theme of the Argentina series is bold and unconstrained. The overall design is inspired by the blue and white striped shirt and gives people a sense of freedom and ease.

The "foot friend 2010" World Cup Series in South Africa explains the Chinese children's love for football by creative design. With the popularity of the world cup, the marketing tide of the world cup has also reached its peak. Yang Jingping said.

In addition, last month, foot friend officially announced the signing of the brand image spokesperson -- Hunan satellite TV Golden hawk cartoon famous host little swallow and E brother. The two spokesmen are the golden hostess's host, the youth sun's image, and the lively and generous hosting style, which is loved by the children all over the country and enjoys excellent public praise in the eyes of parents.

With the establishment of brand spokesmen, foot friends have launched the brand change and brand promotion plan simultaneously.

The new brand logo, with orange as its background, represents the love and warmth of friends to children. The overall image is like running feet, and the meaning of caring for Chinese children's feet is very clear. It is reported that this year, foot friends also formally signed a well-known marketing training institution in Shanghai, will regularly conduct professional training for franchised stores management, "only by constantly improving the marketing management ability of dealers, can we greatly enhance the management ability of the sole store brand of foot friend brand stores." Yang Jingping said.