Dragon And Horse: Stick To And Break Through

　　 It may be a bit surprising that in a time when the wealth evaporated, a yarn could be the first in the world. Today, after the painless profits of others, the dragon group has become the world's chenille yarn weaving base. Adhering to a yarn, instead of extending to the upstream and downstream, the current situation of the dragon horse group has challenged the industry to "make a complete industrial chain". In the view of group chairman Wen Songnan, any tiny field can create the myth of wealth.

The persistence and breakthrough of dragon horse

Walking in the industrial park of the Lun lung Ma group, the busy scene of the workshop and the container van passing through it are hard to convince that there is also an excessive business dilemma.

In 1996, the dragon horse group took the lead in introducing Shenil yarn equipment. At that time, Wen Songnan from the wool textile industry was also somewhat uneasy about whether the product could open the market. However, many years of business experience told him that Shenil yarn would be able to make great progress in the field of clothing and home textiles. Because chenille gauze gives the fashion and home textile fabric a thick and high-grade feeling. It has the advantages of high grade, luxurious, soft handle, velvet fullness and good drapability. In this way, a rational intuition has locked a "gold mine".

As soon as the new equipment was launched, orders came in all directions, and Wen Songnan was overjoyed. However, the businessmen with keen sense of smell, seeing the huge profits of chenille yarn, have switched to or developed Ma Xin's equipment to develop chenille yarn. The market of the dragon horse group is almost "home can smell the sound of machines", and the market profits of chenille yarn suddenly dropped to freezing point. Many businesses began to pull their horses and turn to other industries to earn money, while Wen Songnan sold their teeth at a cost less than the cost and insisted on sticking to this field. In his view, in the near future, chenille yarn business will rise again.

Wen Songnan is quite persistent in business. He thinks that the most taboo thing to do business is to try and shake. After several years of market exploration, the yarn kingdom of Songnan's painstaking efforts has begun to take shape. It has become one of the few major suppliers of chenille yarn. When other merchants began to envy again, the dragon horse group has developed rapidly, making it difficult for the rivals to catch up. It is worth mentioning that after the outbreak of the international financial crisis in 2008, the yarn industry has undergone a new division and integration, and the industry concentration has been further enhanced.

In the years of meager profits, Wen Songnan is very aware of the cost of raw materials, labor costs and equipment depreciation on a yarn. "Whether our business is booming or not depends not only on raw materials and labor costs, but also on social costs." Wen Songnan said. He refers to the social costs, including tax rebate, commodity inspection, taxation, credit, labor policy, processing trade policy, exchange rate and so on. In the view of textile traders, the superposition of these variables that are closely related to policies will have far more impact on the enterprises than the financial crisis itself. "The solution to the problem can not be only based on external factors," Wen Songnan said. "We must take a step forward to ensure stability."

For the dragon and horse group, the rise of China's labor costs is a major trend. In addition to transferring to the central and western regions, the dragon horse group should also aim at the rich peripheral countries such as China, Vietnam, Laos and so on. Next, the dragon horse group will consider investing in factories abroad, and is currently examining the most suitable place to settle.

From a yarn to an international giant in the future, the dragon horse group has taken the path of unimaginable common people, and has also harvested wealth that its peers can hardly reach. This may be a reward for the forerunner and a reward for the pioneers, and those frustrated people are often unable to understand this way.

Now, in the domestic market, curtains, brands, Ke Lida, and so on are all partners of the dragon group. The dragon horse group has been spread by word-of-mouth in the field of yarns. When other companies are racking their brains to sell products, dragon horse has many customers coming to the door and actively calling for cooperation. It can even be said that some cloth art big brands can get high profits because of the good quality yarn supplier behind the dragon horse group.

　　 The spirit of "Su Shang" who dare to take the lead in the world

In order to enhance its strength and be worthy of the title of "the world's largest", the dragon horse group has invested in the vortex spinning project, invested 1 billion yuan, and built a new factory building of 80 thousand square meters, forming an annual output of 30 thousand tons of high-grade special yarns. After the project is put into operation, the output value will reach 2 billion yuan per year, and the tax revenue will exceed 100 million yuan. This marks an important step in structural adjustment and industrial upgrading.

Besides the chenille yarn, the dragon group also develops hollow belts. Feather yarn Hair yarn, TT yarn And a series of fancy yarn. They invest heavily in brand marketing and corporate publicity every year, and establish brand image through professional foreign trade websites. In important markets, dragon horse will hire local people for marketing and achieve the desired trade results.

At this point, people may wonder why the dragon horse group can form a unique situation in China, because it is too high or too expensive.

In order to clarify this problem, we might as well study the essence and attributes of snow gauze. Chenille yarn is a new type of fancy yarn. It is made of two strands of wire as core, which is made by twisting Usa in the middle, so it is also known as "chenille yarn". Because of its plump plumpness, soft handle, thick fabric and light texture, it is widely used in home textiles and knitted apparel, forming a new bright spot in product development, and also brings better economic benefits for merchants.

Actually, chenille yarns are not high-end, but they are quite different from ordinary products in terms of fabric effect. soft Sex, fluffiness and lightness are very different. This is the core of technology and business opportunities.

Many chenille yarn weaving enterprises are either immature in technology or abandoned in the market downturn. When China's chenille yarn market is at a low ebb, Wen Songnan uses a forward-looking perspective to make a new path, without complaining or giving up, and holding the spirit of being the first. Wen Songnan saw the opportunity to make a product in another way, and finally found the "blue ocean" suitable for his own yarns.

In the dragon horse group, reporters feel a kind of "Su Shang spirit" - courage, courage, dare to think and dare to do; perseverance, perseverance, dare to do. Under the crisis, confidence remains and passion leaps. This is a fresh picture of the Dragon Group's display to the textile industry.

This picture implies a richer connotation and profound implication -- the representative of the textile private economic power -- brave, tough and promising.