Fujian And Guangdong Brands Look Forward To Upgrading Management
For the future, agents
Be confident
。
When it comes to future agency, they are more willing to "
Create independent brand
", accounting for 49% of the total; 20% of them are willing to" make brand trusteeship ", and 25% of them are willing to continue acting as agents.
Whether it is a self created brand or a brand trusteeship, it reflects the agent's assumption of identity in the future and tends to be a brand manager.
What are the agents' expectations for 2010? What are the pressures?
Grade
Which category and brand of which area?
Good pressure is expected.
Most people said that the amount of agent order in 2010 was probably lower than that of last year.
75% of the respondents said that the order amount would increase this year, accounting for 53% of those who thought it would increase slightly, accounting for 22%.
The proportion of people who thought "last year was flat" accounted for 22%.
Of course, the increase in the amount of the order also gives the agent some psychological pressure.
65% of the people expressed more or less pressure. They believed that some optimism accounted for 23%, indicating that 12% of them were "very optimistic".
But interestingly, among the agents predicting "small growth", 65% felt "some pressure", and 12% of them were "very stressed", which were higher than those showing significant growth.
Agent
。
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