The Road Of Trademark Registration For Children'S Clothing In China

In the globalized economic environment, every independent brand has to go through a difficult course on the road of development. Especially in protecting intellectual property rights, it should not only compete with competitors in its own industry, but also be ready to accept challenges from international enterprises at all times.

While Wang Zhihe's overseas rights protection, the acquisition of trademark rights and other influential ethnic brand rights protection events are widely recognized, many Chinese private enterprises have also been infringed or obstructed by intellectual property rights of overseas companies.

Recently, I learned that Annil, a well-known domestic children's clothing company, has just finished a 10 years of trademark rights protection and finally made its Chinese name written on its own "household register".

As the leading brand in the domestic children's wear industry, why is it so difficult for her to register her trademark?

The root of the problem is that it has an indissoluble bond with Chanel.

As early as 1999, Cao Zhang and Wang Jianqing, who have 3 years experience in children's wear management, set up Shenzhen year old Fu Industrial Co., Ltd. (now known as Shenzhen year Fu Clothing Co., Ltd.) in Shenzhen, and successfully registered the "Annil" trademark in June of that year. But in the same year November, the trademark "angel and graph" registered for registration was received by the famous brand Chanel (CHANEL) for soliciting the stage of social opinion.

As an international top brand, Chanel attaches great importance to the protection of intellectual property rights, and objection to Chanel's Chinese trademark name.

The reason is that the Chinese character of Annil pliteration "Ann" is similar to the Chinese Trademark "Chanel" registered in China in the two words. The Chanel believes that there are similarities between CHANEL in terms of composition, pronunciation and appearance, and is similar to that of Chanel. Besides, there is a similar threat between Chanel and its brand.

In the face of objections, he submitted a written reply at the first time, clearly stated his business philosophy and corporate culture, and firmly denied the theory of similar trademarks.

It is understood that at the beginning of the trademark design, he inspired the word "Animal", which means the paradise of small animals, and chose two white rabbits that were close to each other as the image of the company. The two ears with high height are the abbreviations of the English "Victory".

"Ann" in Chinese is also a Chinese version of the English logo Annil, which did not want to get a cup of soup on Chanel, and he has been focused on the development of Chinese children's clothing brand, never involved in and will not be involved in the women's clothing, perfume, bag and other industries in the future, and the "approximate trademark" is true.

In the past 10 years, while constantly striving to improve himself and grow, he has never given up his chance to fight for his legitimate rights and interests. He is actively preparing to prove that he is seeking the legal right to use Chinese trademarks.

Finally, in the ten years' time, after repeated objections from Chanel and the repeated objections of Ann's reply, Chanel finally gave up the objection to the ruling by the Trademark Review and Adjudication Board of the State Administration for Industry and commerce, and the trademark "Ann and map" was registered successfully by the year old Fu.

This brand of Chinese local children's clothing has opened up a road of success for itself with the spirit of 100% discount.

With the promotion of global economic integration, the comprehensive quality of Chinese enterprises has been rapidly improved. More and more national brands are beginning to realize the importance of protecting intellectual property rights and constantly strive for it.

The 10 years of the company's trademark rights protection is undoubtedly the embodiment of the strong national brand in China.

In this era of "being", Chinese enterprises will often be known as "Shanzhai" under the name of "Katakana", and how to deal with the "copycat" of Chinese trademarks, the 10 year's trademark rights protection provides a successful model for other Chinese brands.