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3 Mistakes In E-Commerce Website Need Attention

2010/7/9 13:09:00 36

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Good websites have something in common, for example,

Architecture, code, internal navigation, style design

And, of course, the most important thing is to provide visitors with the information they hope to find as far as possible.

Because of various historical reasons, many enterprises will fall into several misunderstandings when making foreign trade websites.

Misunderstanding 1: pursue multi flash/, multi graph / super show in design.

Influenced by many Chinese websites, I hope my website has beautiful Flash.

Dazzling colors

I hope my site is like a work of art.

Some of the most important locations on the website are visitors who are indifferent, and are not even related to their culture and products.

Some industry and trade combination enterprises want to make brand sites, so the most requested is that the home page needs a large Flash to do the image display.

Think of it in reverse, is it really a flash that can embody the so-called brand?

It is a correct concept to reduce the unnecessary flash and big picture and give visitors a better user experience.

Myth two: regard the website as a simple "

Goods shelves

"To display products;

Thanks to the deep influence of B2B/B2C, most foreign trade enterprises hope that their core platforms will also be like those B2B/B2C platforms, so long as they list their products on the website, then they want to sit at home and collect enquiries.

To put it in a sentence, "inquiry is not such a drop!"

To understand this point, the first thing to understand is the difference between the platform of your website and B2B and so on. For example, where is the difference between Alibaba and others? Maybe many people will say that there is no essential difference between them, they are to display information on the Internet, and then to collect enquiries.

The biggest difference is that in the Alibaba B2B, you can not give any display to your company's advantages, company's information, company's certification, company's team, company's factory and so on. You can receive enquiries, because when visitors choose Ali to find customers, they have already been authorized by Ali's reputation to be able to try to contact and make pactions on the platform.

Then, for his website, a stranger visiting through the left rank, through Adwords or through links on other third party websites, this site is a totally untrusted and completely unfamiliar website for him. Why should he leave valuable enquiry opportunities on a strange and distrusting website? Please give us all the possible information that can reflect the company's professionalism, reflect the company's trueness, credibility and embody the strength of the company in a good format on the website.

Otherwise, enquiry is a very luxurious dream. As for the paction, the estimate is far away.

Myth three: the website has been doing a week. Why hasn't there been an inquiry yet?

This is actually the difference from B2B.

I will not elaborate.

Owning your own website is not so easy. Money can solve many problems, but the attitude of the enterprise to its website is not solved by money.

Please remember, the website is not someone else's, not the company that does the website for you, not the ranking service for you, not the person who makes the Google Advertising Agency for you, that website is only the foreign trade enterprise yourself.

Visitors who want to visit the company's website leave behind the valuable business opportunities. Please let them enjoy the company's website. First of all, please let your foreign trade personnel like their website.

It's hard to imagine that a website of a company's foreign trade department would not like a website that would leave an inquiry from an international friend.

(Editor: David)

This article is pferred from the billion power network -www.ebrun.com:http://www.ebrun.com/online_trading/10829.html.