Hengda Won The First Batch Of "Shandong Industrial Design Center".

In the first half of 2010, Wang Jiwan, chairman of Hengda Group, received a great gift: together with Haier and Hisense, Qingdao became the first 3 "Shandong industrial design center". This is another important R & D platform for Hengda Group, which is the only "national recognized enterprise technology center" in leather shoes industry. It will also become another important engine for leather industry to accelerate pformation and upgrading.

China is the largest shoemaking country in the world, with more than 16 shoe making enterprises. Most enterprises have no brand, no core technology and no innovation capability. They can only take the road of OEM.

Especially since the financial crisis, many shoe manufacturers lacking in industrial design capabilities and independent brands have closed down.

With the gradual disappearance of demographic dividend and natural resources advantages, as a traditional industry, leather industry has accelerated its growth mode pformation, and it has become an urgent need to rely on industrial design and technological innovation to achieve industrial pformation and upgrading.

As a member of the resource demand leather industry, Hengda Group regards green design as the core to promote the sustainable development of the industry.

In order to reduce carbon emissions and reduce pollution, Hengda Group invested huge manpower and material resources to carry out independent innovation in order to fulfill the conferred and permeated products of "Hengda idea" and "Hengda culture".

"Leather seamless bonding technology", "waterproof breathable footwear technology" and other industries leading the design, R & D in this context.

One stone stirred up thousands of waves, and the "green" incident of Hengda not only caused widespread concern, but also caused the industry to think about its own industry. After the competition of technology and brand, "undercurrent" surged.

On the one hand, whether enterprises and products are "green" is becoming a topic widely explored by consumers and non-governmental organizations. On the deeper level, the rules of game between enterprises and enterprises may even be changed: the concept of sustainable development marked by green has gradually become the mainstream standard.

Why is Hengda?

"Green" has been reexamined by Hengda, which has been labeled with traditional manufacturing labels.

In fact, in recent years, Hengda has been taking a low carbon road of its own.

Looking back on the road, it can be summed up in four parts.

The first part is green creative design.

It is to integrate industrial design into every link of R & D, production, sale and service, to provide consumers with green environmental protection products and services, and to promote the conservation of human social resources and environmental protection.

This is the powerful independent innovation capability and customization ability of Hengda.

The second part is green manufacturing.

Through the use of green environmental protection materials, green production process, and the use of information technology, through the development of information technology, sales information, manufacturing information, to achieve efficient, economical and clean production, and create a green industrial chain.

The third part is the "fast growth mode" which has been built by Hengda in recent two years, that is, the innovative marketing mode, and the capital is saved through the reduction of the industrial chain.

Another part is the harmonious development of employees and enterprises through the democratization and humanized management.

Most of these are closely linked to the whole industry chain of Hengda.

For Hengda's insisting on the "low carbon road", Wang Jiwan said in an exclusive interview, "we have done a good job. At present, there is no such company in China as a green and low-carbon operation system.

Not only has the government attached great importance to it, but more importantly, consumers have recognized our products and endorsed our low carbon mode of operation, which is a great joy to us. "

What Hengda is trying to do now is "industrial design".

It hopes to combine Japan, South Korea and other economically developed countries through the successful experience of "designing the country" to explain China's development of creative industries under the low carbon economy, and make a contribution to the pformation of the whole "made in China" to "China created" by the efforts of a private enterprise.

In the late May of this year, Hengda won the first industrial design center in Shandong Province, and became the provincial industrial design center alongside Qingdao and Haier and Hisense.

"It is a great relief to us that the path we have taken for so many years is correct. Every year, a large amount of capital invested in R & D has brought us great achievements."

Wang Jiwan said.

As mentioned earlier, "leather seamless bonding technology" is a brilliant embodiment of Hengda's "green change".

In the UN Food and Agriculture Organization's latest report, 1 billion 50 million cattle worldwide are the biggest culprit of the greenhouse effect every year.

If widely applied, leather seamless bonding technology saves 73 million 500 thousand cows per year, equivalent to 940 million vehicle emission reductions, 4.5% global ammonia emissions, 2.3% methane and 4.5% nitrous oxide nitrogen emissions, closing 105 medium-sized tanneries, and building a 3 million 670 thousand hectare grassland without grassland.

Obviously, this number is huge, which also proves the great progress of "leather seamless bonding technology" and the great benefits it brings to mankind.

"For the low-carbon strategy, the company started to do this thing very early, from the beginning of muddleheaded, to now do it.

The middle process is very complicated, "Wang Jiwan said." from the conceptual design to product planning of your product, to the design and development, production and after-sales service, and then to the final recycling, the whole product life cycle needs to be well planned and implemented, so the whole value chain will take a lot of time and effort to complete this matter. "

"Green also brings business opportunities."

In Wang Jiwan's view, the product is becoming more and more homogenized now. Enterprises can talk less and less about brand promotion and positioning. Performance, technology, price and other tricks have been used. Price is the last resort. Green indicators can enable enterprises to attract some market segments.

"Green environmental protection is a good choice.

There are both negative challenges and positive incentives. The key is how you handle them. "

{page_break}

Green challenge

In the fashion week of June this year, when many companies were still promoting their products and selling their products, Hengda had gone against the norm and focused on their own brand building and the sublimation of their ideas.

In this exhibition, in the industry, in front of many enterprises in Qingdao, we advocate the concept of "low carbon economy".

Let people shine.

Of course, the low carbon high-profile appearance of Hengda is not just a matter of publicity.

More importantly, it is really aware of the important role of low carbon in the future development, and enterprises have been walking along this road from unconscious to conscious for so many years.

In fact, behind the green of Hengda is a Colosseum arena.

In recent years, energy shortage and environmental pollution have become the focus of the world's attention. Changing the traditional high energy consumption and high pollution economic growth mode, vigorously promoting energy saving and emission reduction, developing low carbon economy marked by low energy consumption and low emission and realizing sustainable development are becoming the common choice of the world's economic development.

As a developing country, China's energy and environmental problems are particularly prominent.

In 2007, the report of the 17th CPC National Congress first put forward the idea of "building ecological civilization, basically forming the industrial structure, growth mode and consumption mode of saving energy resources and protecting ecological environment", pointing out the direction for sustainable development, and also making people pay more attention to the rise of low carbon economy.

In fact, in this "green" wave, consumers really grasp the right to speak, and with the help of the Internet, the power of consumers has been strengthened unprecedentedly.

"We do not have such great ability to change the structure of the whole industry and the habits of consumers, but we can adjust our products and instilling the concept of low carbon life into the common people."

In Wang Jiwan's view, in order to make the whole society "green", it is a great responsibility for the company that they have the ability to change their products.

At the same time, consumers can also make some choices to promote, and the government can formulate more stringent policies and standards.

For Hengda, green change is just beginning. There are still many challenges and challenges to become a real "green" enterprise.

In Wang Jiwan's view, the first challenge is how to make the whole industry chain have a sense of green innovation, do better in research and development, have faster speed and higher efficiency.

"Most of the work of green innovation is the behavior of the whole industry chain, which requires enterprises to take it as a mission or strategy, and really push forward and implement it."

The second challenge is how to strike a balance between business and green.

Wang Jiwan said that the goal of Hengda is to become a "green" leading company in the industry, but leading is not to do at a great cost and cost. "After all, Hengda is an enterprise, and it must be considered that it is feasible economically and commercially, and it can not be said that enterprises regard environmental protection as the sole goal and purpose."

Wang Jiwan believes that enterprises in green innovation how to improve efficiency and how to bear such responsibilities is crucial.

Third, we need the coordination of relevant government systems and policies.

Wang Jiwan said, "for example, there are more stringent environmental protection laws, so that manufacturers can easily implement one thing.

You do not have stricter laws, in place of law enforcement, and some businesses are very difficult to do.

It even needs customers to cooperate with them, and there is a lot of room for improvement in these areas.

"Green" is changing the rules of the game in the same industry as Hengda.

On the one hand, the concept of sustainable development marked by green is becoming a new standard.

On the other hand, green purchase is also changing the traditional format.

Nowadays, more and more people are fond of the personalization and fast growing products of Hengda.

In Wang Jiwan's view, behind the change of "green", the first is the change of business scope, which has caused changes in the rules of the game.

Green environmental protection is definitely a trend. Most Chinese enterprises are internationalizing more or less. Green is a challenge that we have to face, but most Chinese enterprises are not aware of this problem. "Chinese enterprises have suffered losses in intellectual property, price and quality, and now we need to make up the lesson of environmental protection.

This is a hidden danger. The risk is extremely high. "