No Entertainment, No Fashion?

-- look at Big international card How to sell bags

LV (Louis Vuitton) is not the spokesman for the new season. Madonna, Chanel's design director, has come to Shanghai with his new season of inspiration, Mousika. This is the latest news in the fashion industry and entertainment circles, Vuitton Karl. In the ordinary people's blog, we will see this message: Vitoria Beckham once again took the black Hermes Birkin bag to the street; the new favorite of rock singer Lily Allen is a red Chane l 2.55. Actresses are always associated with fashion brands, especially brand women's bags. There are fashion messages in places with entertainment news, and the status of international brands is not high enough to separate from entertainment circles. This has become the secret of international brands to create the myth of selling packages outside quality.

Speaking of brands such as Chanel, Dior (Dior), LV (LV) and so on, many people are familiar with it. What puzzles is why there are so many people who share with people the difference between Chanel's 2.55 pack and Classic Flap package. It seems that when a customer walks into Chanel shop, if you can't get the name of the woman's bag, it's a very embarrassing and lost thing. Such treatment is only an international brand. The domestic package brand always seems to be a transitional product from the poor to the prosperous stage. It can not be the best choice for consumers. Apart from quality, how do international brands become so popular? How can they make their products rank on the list of desires? How can consumers learn the brand culture as knowledge? Even how to sell the price of leather, such as artificial leather, canvas and other cheap materials, is the time to solve the mystery.

　　 In the name of focus

International Women's bag brand A great feature of every bag is that there is a corresponding name. Of course, the names of many styles are not impressive. Some names such as Kelly, Birkin, Kate and Alexa are hard to forget, because these bags are named after Ming Xing. In recent years, the word "It Girl" is popular in foreign countries. It can be translated as "focus girl", the most fashionable fashion girl. The fashion circle abroad has been paying attention to "It Girl" for a long time. In the early days, many brands were named after a famous female star, such as Kelly and Birkin. Kelly is the most popular Hollywood actress in the last century. After becoming the princess of Monaco, she was praised for her romantic love story and elegant dressing. When Kelly took pictures of her pregnant belly raised by a Hermes bag, the female bag became popular. Immediately the Hermes brand named the bag "Kelly". Since then, Bao Guangwei Kelly of Hermes has been circulating. Nowadays, the way of naming stars is still there, but the promotion method is more brilliant. Many brands let stars participate in the design directly, and then name them. This will not only expose the product through entertainment news, but also make the star experience the promotional activities, and the appeal to the fashion can be doubled.

So named, it is precisely because the brand is in the "It Girl" in the fashion industry to play a leading role and appeal to consumers. As the brand expected, the Birkin package of Hermes is always in short supply, and only the queues on long waiting lists are needed.

　　 Create one or two eternal Classic

LV's Neverfull, Speedy, Chanel's 2.55, Classic Flap, Balenciaga's locomotive bag, each brand has to launch a number of new models every year, and only these are the annual sales champion. The reason is that only 2.55 owns the Chanel, and the locomotive is the most recognizable and most popular product. No matter whether the brand's history is long or not, the characteristic is the sales of the kingly way. There is no need for a lot of characteristics. A classic is enough for a brand to enjoy for a long time, and on this basis, renovation and reform can sustain sales continuously.

Chanel's Classic Flap is based on the 2.55 package introduced by the brand in 1952. When the designer changed some designs, the product became popular when it came out. Surprisingly, the 2.55 pack was not excluded from the new product, but it created a trend of retro and was also loved by consumers. These two women's bags become the essential package of many women, which has also made the selling myth of the fashion industry. In fact, 2.55 is similar to Classic Flap, but different buckles, different back chains and different texture make it the two classic product, which brings considerable sales to the brand.

Chessboard and Multi Colour are the most classic designs of LV. The brand's brilliance lies in the application of two classic colors to any style, such as men's backpacks, briefcases, suitcases, such as tri colored flower purses, key bags, handbags and so on, which are widely welcomed by consumers. In addition, a variety of collocation also brings more choices to consumers. When a consumer can not afford to buy a handbag, they can choose a wallet or key bag with the same color, which greatly satisfies the consumer psychology. LV is a model for selling leather products to sell leather products. Its classic products are not cortical, but consumers do not mind spending at least 5000 yuan to realize their dream of owning LV.

　　 Create designer's personal brand

Another characteristic of the international brand is that the designer himself is a brand. With his own strength, he can create entertainment topics and enhance brand awareness. Designers know how to skillfully use the entertainment impact of marketing brand, so that the fashion industry entertainment in the end.

Chanel's current design director, known as Karl Lagerfeld, has successfully lost weight at the age of 60 with amazing perseverance. He has been promoting the secret of losing weight to the entertainment industry. It is highly recognizable as brand, always black and white, dark sunglasses and a ponytail, all of which become the brand mark of "Lord Buddha".

Besides, Ms. Coco Chanel, the founder of Chanel, is still enjoying the mystery of her life. Last year, two films about her life were noticed by people in the film and fashion circles. Marc Jacobs, the designer of LV, is affectionately known as "little brother" in China. Her unusual love and every word and action are the focus of media pursuit. In this way, brand designers frequently appear before the public, which is hard to forget.

These international designers are not only very influential in the fashion industry, but also have a strong appeal in the entertainment industry. The new product launches in the two quarter of the year are not only concerned about what new products were launched, but also which stars came to watch the show and the relationship between the stars and designers.

　　 Comment: the fashion industry is closely related to the entertainment industry. The fashion brand gives the entertainment personalities a better taste, while entertainment stars drive the sales of fashion brands. When a brand launches a new product, it is strongly recommended by fashion magazines to explain the highlights of the series. On the other hand, entertainment magazines show readers what brand of new products they have bought, and at the same time comment on whether their collocation is harmonious and beautiful. Fashion information and entertainment news have double insurance for brand women's bags.