Nochi: Marketing Strategy Of "Fast Fashion"

In July 2nd, in a flagship store in Hefei new station, the international image of the decoration style and the great opening ceremony brought a crowd of buying crowds, which complement the active economy of the new station area.

It is understood that the flagship store opened on the same day, the Limited by Share Ltd also announced that the Anhui branch was formally established.

With YOUNGOR,

Although no longer involved in production, but with the buyer's system of "fast fashion" strategy, he quickly gained his customer base in the market and grew steadily.

And supporting this strategy, as chairman Ding Hui said, is direct management, lower operating costs and commodity procurement costs, allowing consumers.

"Not only the price is substantial, but also the styles are diverse and novel, basically the popular styles in the market can be found in the novelty boutique.

In this way, I do not need to compare the selection of many merchants, directly in the "one-stop" procurement of the odd can be, greatly saved my time.

A woman customer who bought clothes for her husband in the shop said.

Reporters learned that, because the products of the commodities were directly from the manufacturer to the retail outlets through the logistics distribution system, there was no intermediate agent, so the cost of circulation was very low. Besides, the company mainly brought word by word of mouth publicity, usually did not choose stores in the golden section, but also saved a lot of rents.

Through these practices, he can make most of the profits to consumers.

High end fashion is often located in the "sophisticated" consumers, so high-end boutiques are often open.

But the new open's flagship store is often like a traffic jam. Customers are streaming in and out. They have bright white collar workers and simple working-class people.

From the introduction of the about 500000 core members' information released by the official website of the government, it can be seen that the membership has a wide span of identity. The civil servants are the main force of consumption, and the private owners and white-collar groups are in a state of struggle. People born between 60s and 90s have described the phrase as "the backbone of the society with the ability to consume".

When the industry commentaries on ZARA and H&M, it is used to comment on its brand positioning by "three streams of first-class images and second-class products", of which the public price is the most attractive point.

As one of the few leading brands in the fashion retailing industry in China, the performance advantage of the company is more obvious. "Cost determines the price of goods. As a retail enterprise, our cost control in production, logistics, marketing, manpower and other aspects are all in place, so we can popularize fashion to customers at the public price."

Chairman Ding Hui said.

It is reported that there has been no "hard work" in the field, but also carried out a nationwide "overseas show" activity - "Mr. vogue fashion" National Maritime election.

On the day of the opening of the flagship store in Anhui branch and Hefei station, the first opening ceremony of the event was held at Hilton Hotel Hefei yuan.

After 2007 years and two years in 2008, it became a strategic partner of the CCTV model TV competition and the co organizer of the international tourism Miss sub division of 2009 and 2010.

"ZARA did the same thing. Every time a new store opened, there was a model show to show its fashion.

Of course, our brand communication should conform to the Chinese fashion concept and make its own characteristics.

Yuan Qi, deputy chief Tang of the brand, said.