Zhang Chao: Matches Can Ignite Candles, Customers Only Buy "Enthusiastic" Single.

　　 "Only matches can ignite candles". Match matches as passion, candles as our customers. Only when we are full of passion can we infect icy customers and let candles burn.

Some people say that the boss is the boss's face. But you're not the boss, so you can't be too serious. No customer wants to talk to a salesperson who is always faced with a dead face, let alone shopping.

Without enthusiasm, your job will be as lifeless and fresh as a shrinking vegetable. No one in the world can refuse a passionate person. Passion is the most infectious emotion in the world. According to the Department concerned, product knowledge accounts for only 5% of successful sales, while enthusiastic attitude can account for 95%. With enthusiasm, you can better accomplish your task.

Beijing Department store Zhang Binggui, the famous model worker in the building. customer Kindly known as "a group of fire", he is very enthusiastic to customers, like a group of fire, so that customers feel warm at all times.

One day at noon, a woman came to the candy counter in a polite way. Zhang Binggui smiled and said to her, "Hello, what sugar do you want to buy?" "can't you see if you can't buy it?" after that, the customer didn't even glance at him, and continued to walk to the east side of the counter with a long face. Zhang Binggui thought, "she must have met with something unpleasant. She was not in a good mood, and I was a little bit warm. Maybe I could make her disappear."

As Zhang Binggui walked along, he said with a pleasant face, "recently, I have come to some new candy. The reflection is not bad. Would you like to try it?" the customer was embarrassed that she had never seen such a warm salesperson. She apologized to Zhang Binggui and said, "I'm sorry, please don't blame me. My child is not obedient. I really want to beat him up!"

"You can't hit a child, educate your children not to do this, buy him some sugar, maybe he will be more willing to accept you." The customer was completely moved by Zhang Binggui. She bought two pounds of sugar without saying anything, and said, "your service attitude is really great." Later, the woman went to the department store every time to have a chat with Zhang Binggui. Zhang Binggui's "fire" warms himself and illuminates others.

A model worker once said: "no enthusiasm, no sales." Do you mean to refuse a person who laughs at you? Do you mean to refuse a person who speaks well to you? How do you mean to refuse a person who gives you help when you are in trouble? You can't! Enthusiastic people can make you feel warm and enthusiastic salesmen can win the favor and recognition of customers better.

No matter you are a supermarket Shopping guide A member, or a salesperson for fixed customer service, or a busy salesperson, you must be enthusiastic and enthusiastic. That's the key to creating a deal.

Enthusiasm generates momentum, and motivation determines the outcome of one thing. In the sales process, especially when speaking with customers, they must be enthusiastic, which is also one of the basic elements of success. Enthusiasm is the most effective way to influence others' hearts. It can make people feel friendly and natural, and shorten the distance between you and customers.

So, no matter when the salesperson is enthusiastic, he learns to use his passionate attitude and words to infect customers and impress customers. How can we enhance our enthusiasm?

The author introduces:

　　 Zhang Chao, an expert lecturer. He has successively served as GINDE recruitment training manager, HC360 chief trainer, BAIDU training supervisor and so on. He has devoted himself to marketing management research for a long time and accumulated rich experience in actual combat. Core courses: "Wan Jin line telephone sales real skills", "influential sales", "excellent sales management skills" and so on.