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China'S Leather Shoes Will Increase Exports To ASEAN And Russia This Year.

2010/7/9 14:46:00 26

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European Union

Take anti-dumping measures against Chinese leather shoes, so that many Chinese shoe companies will gather their eyes again.

Russia

Market.

It is understood that Wenzhou shoe enterprises began planning to set up trading companies in Russia, and have a firm foothold in Russia through formal operations.

According to the information they have grasped, many Chinese shoe enterprises will increase exports to ASEAN and Russia, in order to avoid the EU's loss of anti-dumping duties on Chinese leather shoes, according to the information of the Wenzhou Leather Industry Association.

Wenzhou Leather Industry Association

"The biggest difference between products exported to Russia and the European and American markets is that the European and American markets are relatively stable, while Russia's trade policies are more volatile," the responsible person said.

For example, Russia has imposed a "no entry" tariff on goods such as shoes, clothing and other commodities of "uncompetitive commodities", which has had a certain impact on Chinese shoe enterprises.

Many Chinese shoe companies have pulled back their offices.

In this regard, the industry suggested that in many ways of marketing, the most crucial and necessary way for Chinese shoe companies to go now is to set up trading companies in Russia, hire Russian marketers to open up markets, hire accountants and tax companies familiar with tax and taxation in Russia, and set up a special exhibition hall to take a formal road of operation.

Wenzhou Leather Industry Association official said, at present, Chinese shoe enterprises are fully capable of developing timely footwear products, such as shoe manufacturers exporting to the European Union and North American markets, and have been completed.

But for export to Russia, it is not enough to rely solely on the product development capability of shoe companies, but also depends on the customs clearance speed of the Russian customs.

"If customs clearance takes two or three months or even longer, even if you develop timely shoes, you will not be able to get to the end customers in Russia."

Such a phenomenon has happened in the past.

In terms of sales methods, some analysts believe that conditional manufacturers should take part in exhibitions in Russia, take the initiative to acquire special counters in larger scale stores in Russia and pform sales channels to large supermarkets in Russia so as to enhance the brand influence of Chinese shoes.

"This will require more cost for enterprises to invest, the key is to see the strength of each shoe enterprise."

Wenzhou leather industry association responsible person said.