Navigation Brand Leads Pioneer &Nbsp, And Strong New Enterprises Are Strong.

In the first half of the year, enterprises had mutual attack and defense.

In the first half of the year, the attention of the new generation fabric enterprises has become the focus of the layout. Compared with the large size of the traditional enterprises, small and medium-sized enterprises have embodied the truth of "small boats and good steering".

Of course, reporting on traditional enterprises is also an indispensable part of the layout. It represents the survival status of most fabric enterprises.

When it comes to building a brand and creating an enterprise culture, there are different ways to develop "new talent" and "time-honored brand".

tradition

Most traditional enterprises follow the development concept of "high standards and strict requirements", and do the best in the same field.

Example 1:

At the same time, Lu Tai Company has undertaken a number of national science and technology support programs and other national science and technology plans; from spinning to clothing, the company has its own patented technology; Lutai Greifen, the famous brand of Lu Tai.

Example two: in order to adapt to the globalization trend of the market, Taipei China's Xu Rong Group has built the global production network of the group undertaking from all angles and angles.

　　在產品發展策略上，旭榮集團延伸原有產品系列，作適當調整與創新，并提供給客戶多樣的產品系列，讓客戶對產品有更多的選擇;在原料供應上，旭榮以不計成本的方式，配合原料廠作各種新產品的共同研發，同時原料廠樂于提供一些特殊開發的原料，供旭榮集團測試，讓旭榮掌握了第一手的原料發展信息;在客戶終端的成衣開發上，旭榮以協同設計的觀念，進行流程創新，旭榮的紡織研發與營銷團隊與重點客戶的設計師群，總是保持極為密切的合作關系，在每季設計概念形成時，就已經開始溝通，這也是旭榮集團每年開發樣品達到2000組以上的原因;在營銷策略上，與客戶一起討論并預測出終端消費者可能接受的下一季流行的產品系列，不單純只是銷售方利潤的取得，更是創造出客戶產品的附加值。

Finally, how to effectively display and promote the product packaging is taken as a very professional knowledge in the team of Xu Rong, and the product is activated from pure fabrics into a popular concept.

Case three: fufuhua family, enterprise family enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise stronger functional enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise made in enterprise enterprise made in recent enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise is enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise stronger enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise made new generation enterprise enterprise enterprise enterprise enterprise enterprise enterprise enterprise design and purchasers bring new and original performance.

It can be seen that the traditional textile enterprises' view on brand building is to be faultless.

Steadfast and diligent, like a good aircraft carrier, every part is closely joined, and every crew member is loyal to his duty.

We believe that such enterprises can withstand the baptism of any storm.

New small businesses: a brilliant strategy

Unlike traditional enterprises, the success of the rising stars in fabric enterprises is due to their clear objectives, and to achieve their goals and win by surprise.

Example 1: Shanghai Ding Tian Textile Co., Ltd. has perfected the details in the aspects of new design, small batch and fast speed. It has strengthened individual services and has been deeply serving individual brands.

In 2010, the products were more clearly divided into two aspects, one is high-end jacquard fabric, the other two is fashion jacquard fabric with fast fashion.

In the light of the trend of environmental protection and low carbon, the recovery of woolen textiles has been in the certification stage.

Compared with some of the famous "big guys" in China's textile and textile industry, the rising star seems to be more focused and persistent.

It is not fabric, nor fabric, or jacquard fabric, but high-end jacquard fabric for women's wear. These key points are indispensable.

The brand of the day should be like "Lycra". It should not only make itself a symbol, but also benefit the downstream clothing brand, so that consumers can recognize it.

A day's brand is not necessarily big, but it must be made to be the leader of similar products.

Ding Tian attaches great importance to the contractual relationship with customers. If it is a product specially developed for a client, it will provide protection for this day. For protecting its own design patents and intellectual property rights, first of all, it will abandon the low end customers from the price, and the "qualified" customers will also sign relevant confidential contracts with the day.

The practice has made many foreign customers re recognize the Chinese textile enterprises, and at the same time, they have established confidence for domestic textile enterprises.

Example two: Wujiang Deyi fashion fabrics Co., Ltd, known as "silk imitation king" by the industry, has been insisting on developing new products on the basis of market demand. Its representative products almost become the symbol of its brand.

In recent years, the copper and ammonia fabric developed by dey company has been favored by many buyers. The products are not only of fine texture but also of diverse fabric styles, and the garments made of them make the consumers comfortable.

Copper and ammonia series fabrics are sold at a price of 30 yuan ~60 yuan per metre, and products are in short supply in the market.

According to the introduction, the raw material of copper ammonia fabric is a kind of regenerated fiber, copper and ammonia wire. The main producing area is Japan. The material produced is called "bingba". Japanese enterprises can only produce the lining of high-grade suits with copper wire at the moment. After the introduction of copper wire, Deyi successfully developed copper and copper thin fabric by using its own technical advantages, especially through the interlacing of copper wire and rayon and Tencel, more than 60 new products have been developed.

Copper and ammonia fabrics are now gaining more and more customers. Most of the copper and ammonia fabrics produced by dey are currently supplied to domestic brand customers.

Example three: building brand has become one of the key points for Chinese fabric enterprises, and brand building is actually in every step of development.

Guangzhou Yangyang Textile Co., Ltd. won the annual award of "color China", which is an initiative of Yangyang to build brand. And Yang believes that only by taking the road of brand can enterprises continue to enhance their right to speak in fashion.

In the view of Sheng Dabo, executive director and deputy general manager of Yang Yang, the enterprises themselves are the representatives of fashion. They strive to make the corporate image, corporate culture, products and promotion methods in the industry leading and creative. Two, we must strengthen cooperation with the media and jointly build a good publishing platform and publishing mechanism.

Fashion is the art of mobility.

At the same time, fashion represents fashion.

Yang will always focus on color research and development, focusing on the in-depth exploration of branding. Only in this way can Yang win the initiative in the battle for future fashion discourse.

If the traditional enterprise is like an aircraft carrier, then the new generation fabric enterprises will be like the powerful boats with strong driving ability.

Although not as stable as a big ship, but with strong body and quick action, it can judge and manipulate the direction at any time.

Such an enterprise will surely rush towards the goal.