Businessmen Compete In Clothing E-Commerce &Nbsp; Who Will Be The Big Winner?

One trillion yuan. This is China.

Electronic commerce, in this gold mine, we can not ignore the website of the national clothing wholesale store, such as Baima mall and the thirteen line, which have solid resource base.

In fact, before the gold mine, the dried up families are also very resistant to loneliness.

Let's wait and see who wins the battle.

Baima shopping mall B2B is mainly used for investment promotion.

If you want to talk about it

"White horse E online products mainly come from merchants in the white horse clothing city," Zhang Zhiyong, manager of Baima apparel network, said. "But the main task of Baima clothing network is not wholesale clothing, but attracting investment, helping merchants find affiliate agents."

Reporters check the white horse E online also found that the site is not like Alibaba, according to the manufacturers and merchants to divide, but the clothing style as the division standard, the operation mode is similar to the excellent network, and the purchase of clothing on the website also does not require wholesale words.

Although the white horse traditional wholesale clothing giants have invested in e-commerce every year, they never magnify the role of the network. Zhang Zhiyong thinks, "wholesale clothing."

"The lack of standardization of clothing is one of the reasons for blocking the wholesale sale of the Internet." Zhang Zhiyong said, "because of the ever-changing styles of clothes and no fixed standards, Internet wholesalers can not make buyers contact with physical objects, and all buyers and sellers are exposed to certain risks based on the pictures and lobbying of wholesalers."

This also implies that the volume of the volume is too small, resulting in a physical shop owner unwilling to lower the price, because he should also take into account the interests of other major customers.

It can be seen that online wholesale clothing has no imaginative benefits.

Insiders told reporters that the traditional clothing manufacturers who rely on market pactions for a long time seldom have the intention to set up an e-commerce platform. It is even harder and harder for them to get the source of their products on the Internet. "The goods on the market are poured down. People who often run to factories have no time to surf the Internet, some do not understand, others are busy in business, and are not willing to waste time online."

A businessman said so.

It is understood that there are two kinds of manufacturers in the clothing industry: small factories with hard business and large manufacturers with good sales volume.

The quality of small manufacturers is not high, but the cost is not low, resulting in low profit and many unsalable products.

To put it plainly, only such products need to go through various channels and ways.

In large factories, except those that are only wholesale on the Internet, good sellers are usually monopolized by long-term partners or split up by several wholesalers. Only those who are not ready to sell can be contacted by wholesalers who choose the goods in the factory and arrive at the network through the two or three level of zero batches.

Besides, network clothing wholesale needs to consider regional issues.

In general, large manufacturers have established a perfect agent network in all parts of the country, but the network is a tool without geographical restrictions. "Sometimes, the pricing of Southern China's general agents is lower than that of the total agents in East China. If they sell goods through the Internet, they will damage the interests of the general manager in East China and disturb the original order, which is also one of the important factors for large manufacturers to consider."

Zhang Zhiyong said.