Enterprise Animation Marketing Mode Skills

In order to have differentiated competitive advantages in marketing activities, enterprises need to use a brand new animation marketing mode. Animation marketing refers to the marketing of animation products as the carrier of enterprise marketing.

The cartoon image is easy to arouse the public's attention and draw close relationship with consumers. The fashionable and popular elements of cartoon characters become new carriers of enterprise marketing.

At present, the animation is touted, and people's pursuit of happiness, the pursuit of freedom has a great psychological relationship, and more reflects the animation is a carrier of happiness and fashion.

An enterprise using animation means to product marketing, will make the product more relaxed and pleasant cultural connotations, more easily accepted by consumers.

Whether for science and technology enterprises or traditional enterprises, animation marketing is a sharp and effective way of marketing. Cartoon enables people to have close contact with products, and the feeling of happiness will make animation marketing get better results.

(1) add cartoon caricatures on product publicity / packaging design.

stay

(two) use cartoon image comics in product packaging and marketing promotion.

Increase the visual atmosphere and strong decoration meaning of commodity packaging and marketing publicity.

However, in the process of using these cartoons and cartoon characters, you will gradually find that consumers are more and more attracted by them, and gradually become the visual targets and identifying objects that are named for purchase.

(three) making comic strips with famous cartoon characters.

Through the form of stories, we spread the corporate culture to consumers in happiness, publicize products in happiness, accomplish brand promotion in happiness, and display the unique charm of enterprises.

Using the famous cartoon image (or the interior design cartoon cartoon image) and the cartoon comic story of disseminated corporate culture, FLASH animation is produced and spread on the Internet, so as to achieve the all-round promotion of the brand image of the enterprise.

(four) mass consumer goods and fast moving consumer goods: high degree of homogenization, short product purchase cycle, intense competition and scattered market.

In traditional industries, such as beverage, food, retail, pportation, daily chemical, household appliances, medicine, finance, tourism, entertainment, etc., communication, IT, network and so on can be used in animation industry.

Two, three models of enterprise marriage animation marketing

(1) brand authorization

The most direct way to make use of the cartoon image for marketing is to get the famous cartoon image brand authorization: "Mickey Mouse and Donald Duck", "robot cat", "Hua Xianzi", "HELLO KITTY", "Astro Boy", "pleasant goat", "Teletubbies", "garden baby" and so on.

With the status of these cartoon brands in people's minds, it will be a trend to effectively increase the brand value added animation marketing.

In the brand licensing industry, enterprises pay a certain amount of royalty to the authorized dealers, then the cartoon image can be used as the cartoon image of their products, and the ride of the cartoon image popularity will be matched. The sales status of the products will also be positively proportional to the market's support for the brand, and help to improve the sales and profit margins of the products.

For example, in the recession of the United States, Ryan, an electric toy train company that has filed for bankruptcy in court, has sold 250 thousand pieces of Mickey Mouse shaped toy train after being authorized by the The Walt Disney Company because of a very accidental chance. It sold 250 thousand units in the market for 4 months, and the company miraculously returned to life.

After the authorization of the animation brand, a series of authorized products can be launched, including clothing, stationery, toys, gifts, household products, computer desktop, screen saver, and mobile phone pattern download.

The same brand, a wide range of authorized products in the market, all over the dense infiltration, in the store collectively display a series of commodities, easy to create the consumer group effect, this is the traditional industry brand can not match.

(two) create an enterprise's own cartoon image.

For small and medium-sized enterprises, there is no money to obtain cartoon image brand authorization, nor do they have huge resources to smash a more famous cartoon character. What can they do? Can they only sigh for cartoon marketing? No.

There are clouds in ancient poetry.

Small and medium-sized enterprises can also create a cartoon world of their own.

Just like "Kangshifu instant noodle" can become a well-known brand in mainland China. Its auspicious object is a fat master who wears a high white chef hat and waist waist apron.

A red haired clown coming out of the circus class, dressed in a red and white striped dress, sits mysteriously at the door of McDonald's and still leaves a vacant seat on the bench.

"Guihtaru", a very lovable little boy, is wearing a red belly pocket and shaved a "watermelon head" on his head.

Rising, a well-known anti-virus software company in China, has a cute little lion Kaka, which is one of the most famous cartoon characters in the software industry.

I believe that many users with rising software have this experience: when you are concentrating on processing documents, a small golden lion appears quietly, looking up the virus with its magnifying glass and raising its buttocks. If there is no virus, it will make faces there; if you feel annoyed and quit, it will draw a circle and disappear without trace.

Related movements such as "100 Kaka show" and making "KaKa" plush toys are also in progress.

Correspondingly, it is the mascot frog of the Jiang Min company. Frog in life is a just image of insects that specializes in eating pests. This characteristic is very similar to that of antivirus software, but it is better than small lion in terms of brand fit, but its popularity is far less than that of "KaKa".

In the later stage of Jiang Min, I organized the activity of "I show you - Jiang Min mascot image design contest", aiming at "re calling" the vitality of the little frog, so that the image of the frog is more vivid and deeply rooted in the hearts of the people.

{page_break}

In addition, "Wangwang boy", "Haier brothers" and "Le Le's Le Le" have produced many touching stories and poured out many consumers.

Cartoon image is such an artist and narrator, displaying the specific brand charm with his artistic image and occupying the psychological space of consumers.

The cartoon image conforms to the needs of product function and product story, so that perceptual consumers possess the product and have the story at the same time.

(three) developing the animation image in all dimensions.

When it comes to the comprehensive and three-dimensional development of the animation image, the most successful business of cartoon marketing is Tencent.

Before and after 2000, with the help of Guangzhou Dongli bank, Tencent not only designed the image of the fat Penguin: the fat body, the naive expression.

Subsequently, they carried out the stereoscopic and standardized operation of the QQ image, extending from the graphic design to a series of images of different states, different clothes, different occasions and so on, and established the QQ image visual recognition.

The most valuable part is Tencent's adoption of the three parts of cartoon construction, online business promotion and offline brand / product promotion, such as QQFLASH, on the one hand, making QQ's cartoon image more plump and greatly enhancing the brand value of QQ.

On the other hand, the promotion of QQ brand value directly brought about an increase in industrial profits such as copyright distribution, online business and QQ product sales. In 2002, Q-GEN (toy clothing Monopoly chain store) had more than 100 million brand sales, and Tencent Penguin became the most popular cartoon character in China.

The most important thing for an enterprise or product to animate marketing is to give its cartoon characters life.

It may have been a big star in people's minds; maybe it is the hero in the cartoon, the characters in the comic book, and the toy pets in the children's home, which are familiar with and talked about by thousands of families. People will be moved by the story and character they have experienced, breathing with them, together with joy, anger, decline and happiness.

If the product of the company is combined with such cartoon characters, packaging and promotion through print ads and TV advertisements will become the magic weapon of the real winners in the business war.