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The New Industrial Park Will Become The Place Where The Brand Rises.

2010/7/12 17:11:00 47

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Act as

New Lu Song suit

The main investment and developers of the industrial park, Zhao Weibo and Zhao Wubo, have been thinking and looking for the direction of the development of the Chinese clothing industry, like a lot of colleagues who have paid attention to the industry.

Based on this, 2010 China Zhuzhou (Lu Song) Yan Di clothing business Festival, they joined hands with Lu Song District Commerce Bureau in June 29th to convene the "China clothing brand incubation base innovation and Development Summit Forum", invited all parties to plan for the construction of the park.

Chen Shujin, vice president of the China Textile Industry Association, Luo Shuangfeng, deputy director of the Hunan Provincial Department of Commerce, Liu Hui, director of Hunan textile industry office, Tan Weiqi, Deputy Secretary General of Zhuzhou, Tang Libin and other leaders of Zhuzhou, Shandong Province, attended the forum.

The main industry in Zhuzhou is always clothing.

In the market of the Zhuzhou market, there are more than 4000 brands in sales, but only a little more 1/4 is registered in the real estate market. The share of free brands is less than 30%.

It is recognized by the industry that an industry should be strong and the brand is the main symbol.

In the process of building the park, Zhao Weibo, chairman of the new Lu Song garment industrial park, is making efforts in this direction.

He believes that the garment industrial park bears the foundation and conditions of the brand Incubation Park: the market is ready-made, the technology is mature, and the only thing to do is to create the brand.

It is gratifying to note that many of the garment processing enterprises that have signed up and intend to enter the park have their own.

brand

。

The new industrial park is not only characterized by the urban industrial park, but also the "incubator" for SMEs to build their own brands and make them strong and strong.

At present, many small and medium-sized garment processing enterprises in Zhuzhou are unable to purchase land for building standardized factory buildings because of their limited free funds. The emergence of "new Ru song" has solved this problem precisely. Enterprises can enter the park's standard workshop, which can be bought and rented, which not only reduces the investment in fixed assets, reduces investment risk and shortens the investment cycle, but also allows more liquidity to be used for brand building.

More importantly, the park can be concentrated.

enterprise

Provide supporting services.

First of all, it can integrate the small and medium-sized garment processing enterprises, develop their scale and intensity; secondly, expand professional collaboration and deep division of labor, take the specialized and precise way to improve the level of specialization; third, highlight scientific and technological innovation and brand innovation, forming a number of backbone enterprises and famous brands with high technology content as the backbone and core of industrial clusters.

The park will also intensify efforts to improve the supporting system and service system of the processing industry and extend the industrial chain.

In the property service of the park, the new Lu Song garment (urban) Industrial Park will introduce a first-class Property Management Company to manage the park. At the same time, it will set up an association exchange platform and a government service platform, establish a modern management center of the park, standardize the operation of the enterprise, provide services in product design, brand management, personnel training, information service, industry communication, brand promotion and business exhibition, so as to create a suitable environment for the development of the entry enterprises.