Exchange Rate Will Push Shoes And Clothing Enterprises To Upgrade

Yesterday, the Hangzhou Customs announced the foreign trade situation of the province for half a year: Zhejiang achieved in the first half of 2010. foreign trade The total value of imports and exports reached US $117 billion 510 million, a record high compared with the same period last year. increase 41.3%, of which, exports of US $82 billion 220 million, an increase of 39.7%, is higher than the national average growth rate of 4.5 percentage points.

　　 odd-numbered months Data is refreshed again.

According to customs statistics, in June, Zhejiang achieved import and export trade. Gross value 22 billion 770 million US dollars, an increase of 41.2% over the same period, of which $16 billion 680 million was exported, an increase of 50.8% over the same period last year. This is the highest monthly import and export value and export value of Zhejiang province once again after May.

Yu Yueping said that after the baptism of the financial crisis, many small businesses went bankrupt, and a large number of businesses concentrated on the rest of the enterprises, so the company's orders increased rapidly. In addition, in the clothing industry, there are three years for a cycle of law, this year is just the new year. Foreign dealers have been shrinking after two years of business, and are worried that stocks will not be sold after they are reduced, which will naturally increase imports.

Hangzhou customs statistics show that the European debt crisis and the depreciation of the euro have not had a significant impact on Zhejiang's exports. In the first half of this year, the province exported 22 billion 80 million US dollars to the European Union, an increase of 36.7% over the same period last year. In addition, exports to emerging markets such as ASEAN, India, Russia and Brazil have also increased rapidly.

In terms of export commodities, electromechanical products and textile clothing have obvious advantages. Spin As a traditional export commodity in Zhejiang Province, clothing industry has relatively stable demand in the international market, and has maintained a relatively fast export growth momentum in the first half of this year. In the first half of this year, Zhejiang exported 11 billion 530 million US dollars of textile yarn and products, an increase of 34.9% compared with the same period last year, and export clothing and accessories 10 billion 370 million US dollars, an increase of 15.4% over the same period last year. After the sharp decline in exports last year, the mechanical and electrical products achieved rapid growth in the first half of this year. Exports amounted to US $36 billion 390 million, an increase of 50.1% over the same period last year, accounting for 44.3% of the total export value of the province. Of them, ship exports amounted to US $4 billion 100 million, an increase of 1.3 times compared with the same period last year.

　　 exchange rate Enterprises will be forced to transform and upgrade.

Although sales growth is obvious, the profits of enterprises have not changed much, and some have even been shrinking. Yu Yueping said that the average profit of clothing enterprises in Zhejiang was around 15%, probably not even 10% this year. Some of them will start production if they have 1%-2% profits. Besides the rising cost of labor and raw materials and foreign businesses, there are also fluctuations in exchange rate. Influence 。

After a new round of exchange reform, the RMB exchange rate has been fluctuating. For foreign trade enterprises, this has almost offset their already little profit.

Li Haijun, head of import and export business of Zhejiang AOKANG footwear Limited by Share Ltd, said AOKANG's sales in the first half of last year were basically flat from last year, but its average profit dropped a lot. "A pair of leather shoes sold for 20 US dollars -30 dollars has been able to earn 4 US dollars -6 dollars before. Now it is only 2 US dollars -3 dollars. If it is for international big name OEM processing, a pair of shoes can only earn 0.8 dollars or so."

In order to reverse the impact of exchange rate, AOKANG has worked with local banks to purchase financial products linked to exchange rate and reduce losses incurred by exchange rate fluctuations after receiving customers' foreign exchange.

For Yu Yueping, there is another task to go to Europe tomorrow: try to persuade clients to use Renminbi to settle accounts. In June 22nd, six ministries and commissions such as the Central Bank jointly issued the notice on issues related to the expansion of cross border trade RMB settlement pilot. The pilot area for cross border trade RMB settlement expanded to 20 provinces and municipalities such as Beijing, Tianjin, Jiangsu, Zhejiang and other regions. )

The data show that for export enterprises, the cost of 3%-5% can be saved by RMB settlement. However, what makes foreign trade enterprises entangled is that few clients are willing to accept RMB settlement. Yu Yueping once suggested to a German customer that he should adopt Renminbi quotations, but the other side would rather raise the euro quotations than use the renminbi quotations, "because if the currency is settled, it means that the exchange rate risk is borne by the customers."

"In the long run, the appreciation of the renminbi will reduce the international competitiveness of our products, but it will help to speed up the adjustment of the industrial and economic structure." Zhang Handong, director of the Zhejiang international economic and Trade Research Center, said that the appreciation of the renminbi has directly reduced the foreign asset prices, which is conducive to improving the ability of enterprises to invest in foreign markets and speeding up the enterprises. Go out Pace.