Re Examining The "Labor Shortage" For Shoe Enterprises

Recently, " Labor shortage "The voice is full of television and Internet, which also indicates that China's" demographic dividend "is facing recession. According to statistics, shoemaking enterprises are one of the hardest hit areas of the "labor shortage". At present, Guangzhou, Shenzhen, Dongguan and other Pearl River Delta cities lack more than 2 million workers, and some production lines have been shut down. Shoe enterprises Wages have been raised, academic qualifications, age and other restrictions have been lowered, and various new employees' incentive policies have been promulgated, hoping that the "labor shortage" can be alleviated.

Through the comprehensive analysis of this labor shortage, we find that there are many reasons for "labor shortage". Now people's living standard is generally improved, and the psychological expectation of quality of life has been improved. Therefore, cost-effective treatment is an important way to attract talents. Obviously, the shoe enterprises in the coastal areas also want to lower the cost of products with cheap labor force, and gain international and domestic competitive advantages. And in comparison. The only way out for the developed coastal areas is scientific and technological innovation, readjustment of the industrial structure and improvement of the profitability of enterprises.

Due to the rapid rise in the chain reaction of pay rise triggered by Foxconn's jump in the whole country, the minimum wage standards were announced in all localities, which rose by more than 10%. Many companies are worried about the "pay rise", and this also shows the end of the cheap labor era, which is "in the labor-intensive shoe industry." Pay rise "It has brought a great impact. Some of the shoe enterprises that are not in good strength will be eliminated, and the other part may take this opportunity to achieve a new life." So, where is the shoe enterprise going under such uncertain background?

Shoe enterprises should upgrade their technology to attract talents.

Xu Jingnan, vice president of Quanzhou footwear industry association and chairman of Fujian PEAK group, said that last year, the footwear industry in Quanzhou was generally stable and its total output value was estimated to exceed 70 billion yuan. Among them, the domestic market is developing steadily, especially Anta, XTEP, PEAK, 361 degree and so on. However, due to the international financial crisis, the rise of the RMB exchange rate and the rising prices of production factors and other factors, Quanzhou's footwear industry's foreign trade orders have been reduced.

He said that enterprises still need to increase investment in science and technology, improve their ability to develop and innovate, speed up industrial upgrading, invest in advanced production equipment, adopt advanced materials for shoe materials, catch up with the advanced level in foreign countries in terms of styles, shoes and materials, so as to enhance their core competitiveness. Secondly, the relevant enterprises need to give more funds to the shoe enterprises, give support to production environment construction, production equipment renewal, staff training and so on, help enterprises expand the international market, support enterprises to gradually realize brand internationalization, and guide enterprises to follow the path of specialized cooperation.

In addition, the relevant parties should pay attention to overseas marketing, encourage listed companies to acquire mature foreign sales networks, create foreign sales channels, create a team of talents with foreign trade experience, and effectively grasp ASEAN market opportunities, and choose to invest and run factories in countries and regions most suitable for enterprise development.

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Salary increase is not the only way.

It is not enough to solve the shortage of labor and raise wages. Enterprises need to relocate recruitment standards according to their own needs, and humanization measures should be adopted to solve the needs of workers. The old saying goes, "those who want to win the same will win". For shoe companies, it is the concerted effort between the management and employees, which is based on the consistent development of the employees' own development interests and their life plans with the benefits and future of the enterprises. The enterprise management learns to know people, both sides of vision and wrist, so that people with real talent are willing to serve the enterprise. Finally, everyone works to make himself better. Therefore, enterprises should organize production and operation more effectively. Under the permissible conditions, we should properly consider the interests of staff's life development planning and so on, and establish a competitive incentive mechanism that rewards and punishments clearly and effectively develops and utilizes human abilities and growth.

Body building corporate brand humanistic spirit

As we all know, brand is a commercial game rule, also a kind of culture, good brand can sail the world. Therefore, when shoe companies are doing a service or selling a product, they need to consider integrating into the society, people and consumers. This is the work that every brand must do. In addition to providing differentiated services, enterprises must also provide common brand attributes, such as integrity and quality. In this way, customers and consumers will feel that the services or products of this enterprise will meet their specific needs. This service or commodity is supported by a large number of standards, providing the corresponding standards and value-added services in every detail. At the same time, some parts of these standards are higher than all customers and consumers' expectations. Natural brands will leave a deep impression on customers and consumers.

There is no doubt that today's economic phenomenon has forced shoe companies to eliminate impetuosity and adjust the structure to make shoes enterprises truly display professional brand from the inside, thereby widen the gap and distance between market demand and raise the attention of the labor market. We believe that the outbreak of "labor shortage" at the present stage is not only a worry for economic development, but also an excellent opportunity to readjust the economic structure and distribution structure. We should dialectically analyze the advantages and avoid disadvantages, magnify positive effects, avoid negative effects, and readjust the future industrial policies and development ideas so as to ensure that the economy enters a healthy development track.