Chongqing Shoe Companies Insist On Walking On Three Legs: Export, OEM And Wholesale.
Recently, I visited the shoe-making base of Chongqing Nan'an District, Bishan county and Tongliang County, and found that Chongqing leather shoes still insist on walking on three legs, in order to strive for as many market share as possible: first, the national wholesale and local wholesale, so that Chongqing leather shoes occupy the national market; the two is
OEM
Production, many Chongqing
Leather shoes enterprises
In order to reduce the risk of business operation, we have made the OEM that saves the worry and saves the worry, so that although the profit is thin, the survival is guaranteed. Three, some export enterprises still insist on exporting products while they are not giving up the domestic market, and their products are exported to the Middle East, West Asia and other countries. Although the export requirements are stricter for the quality and production cycle, they can maintain the basic operation of the enterprises.
Industry analysts believe that after years of development, leather shoes enterprises in Chongqing are more pragmatic, especially the industrial parks in Bishan and Tongliang have basically formed a scale. Dealers everywhere are more confident about the development of Chongqing leather shoes enterprises.
In view of many enterprises' OEM processing for foreign brands, which may affect the brand creation of Chongqing's local enterprises, some OEM manufacturers believe that creating brands is a long road and requires certain conditions, such as plant, equipment, talents, management, etc. only those enterprises with certain strength can create.
brand
The bottom.
Supplement:
In the 2009~2012 year prospect report of China children's wear market, China will enter the fourth peak of fertility, and the number of births will peak in 2010.
The baby boom will bring about the overall outbreak of the baby economy.
According to relevant data, since 2000, the growth rate of China's infant industry has reached 30%. It has become the largest consumer country after the US baby products, and is expected to enter the trillions club by 2010.
"Children's shoes craze" has its market language behind. With the competition of various regiments, the brand will be more rational and mature, and at the same time, it will also promote the competition of children's clothing market in China to upgrade.
The era of children's clothing brand management has arrived.
In the shoe supermarket, there are famous brands such as Deichman and Prince. Now, the footwear supermarket also has the trend of subdivision. The supermarket specializing in children's shoes has appeared.
The new China children's products store began to seek to change its face. The exhibition hall, the largest child shoe carrier in the city, will be open for trial during the national day and will take the lead in implementing the advance compensation system.
Wang Wenhong, the head of the new China children's products store, said that relying on the old brand of the new China children's goods store, the mall built the city's largest children's shoes franchise store, with an area of 1400 square meters of underground two floors, bringing together more than 100 well-known brand children's shoes, such as Bobbi, Mi Qi series, Altman, hellokitty, Xiao bear Vigny, and all kinds of brand schoolbags.
At the same time, shoe city took the lead in implementing the advance compensation system to protect consumers' rights and interests.
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