Lining, Anta, 361 Degree And PEAK Have Won The Honor Of China'S Four Major Sports Brands.

Finance

The Chinese version of the media, Forbes, is jointly released with Interbrand, the world's largest brand consultancy, to publish the "2010 China brand value list". The list of the top 50 is fresh.

Sports

The supply industry is a turbulent year, and the sales revenue of major international brands in China has significantly decreased compared with the same period last year, or even a loss in performance.

Nike was forced to close the only private factory in China. Adidas and MIZUNO cut hundreds of sales outlets in China.

The corresponding domestic brands are rapidly rising, the market share has increased significantly, the stock market echelon listing and sales outlets have expanded in a thousand figures. What is even more gratifying is that they won the first place in the domestic market share from foreign brands.

domestic

The sports brand has taken a firm foothold in the development of the two or three line cities with huge space, and gradually "encroach" the market of first tier cities such as Shanghai and Beijing.

Even in the period of global financial crisis, sports brands in China can win the favor of China's huge consumer market with high performance price ratio.

For example, at the end of 2009, PEAK's 6000th stores settled in Shanghai, urging the whole sports industry to enter the "6000 level", marking that the market competition of China's sports brand channel entered a mature stage, and at the same time, it achieved an annual year-on-year growth of 51.6%.

In 2010, PEAK had planned to set up 100 basketball theme stores in the country to occupy market segments.

Development

To actively enter the international market and become the next strategic offensive for brand development.

China's sports brand is the only way to succeed in seeing this international brand.