Th E Ophile Deduce French Low-Key Luxury

First, the French story of Th e ophile.

The reading of Teo Phil's brand is Th e ophile (French pronunciation), though it is more familiar with the name of the new founder of China than France. But in France, the name is actually no stranger to it.

In the 80s of last century, the founder of Mrs. Teo Phil designed the first gold necklace with Black Agate Necklace and opened the first clothing store in Paris, and started the indissoluble bond between the surname and the fashion industry. After many years of turmoil, Teo Phil has never been forgotten because of the brand's elegant, restrained and luxurious aristocratic traditional temperament. The real reason is that it has its own "insistence". At the same time, it has also injected advanced technology and various design concepts that are synchronized with the times. The tradition and the modern have been perfectly unified.

Now, this beautiful brand, which has gone through centuries of ups and downs with ancient surnames, presents the lasting power of beauty for women in the East.

Two. Design inspiration and design style.

Mrs. Th ophile highly respected and cherished her brand. Not only was she named after her surname, but also she devoted herself to the pursuit of quality and excellence. As a successor to the introduction of this excellent brand, we not only retained this noble quality, but also increased the love for art, paid attention to the characteristics of creativity and innovation, and added an international connotation to the brand. Therefore, in the 2010 spring and summer products, apart from persisting in the essence of French romance, there are still some coming from North Africa, which are mainly reflected in printing and handmade ornaments.

Th ophile is a low-key luxury and elegant atmosphere. In terms of this design style, we are not a trend brand, nor a traditional conservative, but a combination of the two. Therefore, every season, we will have some understandable modifications, but there will not be any fashion changes that will affect this style.

We have confidence in this brand, not only based on the advantages of Th ophile, but also because the philosophy behind all the designs is also compatible with the romantic feelings behind modern people's pursuit of practicality. Designers always think about how to achieve perfect balance between function and aesthetics, because this is our eternal subject and the ultimate of modern aesthetics, and we believe that Teo Phil's classic brand can be reborn.

Artistic detail decoration is one of the highlights of Th ophile.

Fashion lifestyle and personality attitude endows ornaments with uniqueness, deducing the self-confidence and unique personality of modern urban women.

On the other hand, the emphasis on handwork has added to the sense of magnificently and magnificently that every garment of Th ophile has become the perfect artistic treasure.

Around the core concept of elegant atmosphere and low-key luxury, Th e ophile takes product quality, value, temperament, women, independence and self-confidence as the product specific image, and praises pragmatism and mixed function design concept, thereby enhancing the actual sales feasibility of products, externalizing the internal characteristics of the brand, highlighting the core positioning of the brand, and establishing brand value.

Three, 2010 autumn winter products introduction

After the financial turmoil, people's creativity has returned to the rich and colorful issues of the earth's life. Although the whole garment industry is still optimistic and dynamic, the economic recession usually causes us to trace the source. Therefore, this autumn and winter, with the long tradition, the Central American and South American countries have gained strength from their traditional way of life, which has brought about a modern flavor of ancient civilization.

2010 the theme of the autumn and winter solar calendar reflects the unique charm of traditional textiles in South America and central and South America. In its "personalized and noble" style, the abstract and smart printing patterns show different customs. The details of nail decoration are also flashed as highlights. The romantic nomadic flavor runs through the series. For Th ophil, this winter is just used to reflect the new taste of elegance.