Trend Analysis Of Clothing Wholesale E-Commerce

One trillion yuan, this is

The volume of clothing wholesale trade, such a huge gold mine, makes all business models strive for a share. E-commerce is well deserved to become a new force that can not be ignored.

According to the data released by AI consulting,

In the first quarter, the total volume of e-commerce pactions in China exceeded the scale of trillion.

Alibaba, the world's online wholesale specialist, can not be absent, of course. But in this gold mine, we can not ignore websites such as Baima mall and the thirteen line, which have solid solid resource base.

In fact, before the gold mine, the dried up families are also very resistant to loneliness.

Let's wait and see who wins the battle.

Alibaba tightens its market

Looking at e-commerce, we must never neglect the operation mode of Alibaba. It occupies half of the B2B field. The statistics from AI consulting show that Alibaba accounts for 58.9% of the total market share of the country.

The Alibaba's 2009 financial statements show that the site's business owners have reached 6 million 800 thousand.

It is learnt that, in view of the rapid growth of clothing and apparel wholesale market, Alibaba recently set up the "clothing wholesale" website.

It is reported that Alibaba has a wholesale traffic volume of 6 million 390 thousand a day, and the final number of pactions is 3 million 60 thousand, of which 1 million of clothing accounts for 1/3.

But Wu Hao, who heads the Alibaba's public relations department, said: "in the field of daily consumer goods such as clothing, buyers are still dominated by Taobao merchants."

In view of this, Alibaba has launched such measures as "mixed batch" and "small wholesale", which has greatly satisfied small businesses.

"Most of the entrepreneurs who start business on Taobao are young people who have no capital. These 5 items are approved. The quantity of 10 batches not only avoids the risk of pressing goods, but also maximally enriches online stores."

A Taobao seller said.

In addition, mixed batch is also a good way to retain small businesses. Reporters on Alibaba's website learned that as long as mixed and batch marked products can be mixed batches, the threshold is generally 5 batches or 100 yuan, 200 yuan or 300 yuan from the batch.

However, there are people in the industry believe that this small-scale clothing wholesale distance from the true meaning of clothing wholesale e-commerce is still far away.

After all, the Alibaba relying on Taobao's small businesses has not touched the core of clothing wholesale - entity.

Insiders said that because of the concept, cost and other issues, entities owned manufacturers generally do not build e-commerce platforms, so online wholesale shops are often business companies.

That is to say, merchants receive goods from factories, and then go out wholesale through the network, acting as intermediaries.

In fact,

It also knows the crux of this problem and accelerates its integration with entities.

This year, Alibaba first raised the banner of "win the world by commodities" and launched the e-commerce mode of "going north".

It is understood that through this platform, Guangzhou clothing merchants can enter Alibaba at zero cost and establish "factory direct supply" special field.

It is reported that the merchants on the special field are all factories that have strict qualification certification and have processing capacity, and guarantee that 100% has no middleman cost.

In addition, Alibaba is also stepping up its cooperation with the specialized market. A person familiar with the matter told reporters that Alibaba had opened talks with the wholesale market, such as Baima mall, which had large entity shops resources, so as to open up the physical market.

At present, there are 327 manufacturers in direct supply, and this mode can simply be used for the purpose.

To sum up, Wu Hao said that B2B2C is actually a business mode of e-commerce based on e-commerce. The first B refers to the supplier of goods or services, the second refers to the B e-commerce enterprises, and C is the consumer.

B2B2C originates from the evolution and perfection of the current B2B and B2C mode, and builds its own logistics supply chain system through the B2B2C mode of e-commerce enterprises, so as to get rid of the complicated process and reduce the cost more effectively.

Baima shopping mall B2B is mainly used for investment promotion.

If you want to talk about the solid clothing wholesale store, the Guangzhou Liuhua business circle, which is famous for its clothing wholesale, is well deserved to become a leader. The rent here is 5 times that of Guangzhou landmark.

For the emerging e-commerce, the white horse mall and the thirteen line of professional clothing wholesale have set up official websites, but they still do not pay much attention to website construction.

"White horse E online products mainly come from merchants in the white horse clothing city," Zhang Zhiyong, manager of Baima apparel network, said. "But the main task of Baima clothing network is not wholesale clothing, but attracting investment, helping merchants find affiliate agents."

Reporters check the white horse E online also found that the site is not like Alibaba, according to the manufacturers and merchants to divide, but the clothing style as the division standard, the operation mode is similar to the excellent network, and the purchase of clothing on the website also does not require wholesale words.

Although the white horse traditional wholesale clothing giant has invested in e-commerce every year, it has never enlarged the role of the network. Zhang Zhiyong believes that "clothing wholesale e-commerce is undoubtedly the direction of future development, but there are still many constraints."

He analyzed, "the wholesale volume of the more than 100 pieces has been very large on the Internet, but this amount is far less than the wholesale volume of thousands of stores. Small profits can hardly attract entities to enter."

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The lack of standardization is one of the reasons for hinder wholesale online. Zhang Zhiyong said, "because of the ever-changing styles of clothes, there is no fixed standard. The wholesale network can not allow buyers to come into contact with the real object. All the pictures and lobbying by wholesalers make buyers take some risks."

This also implies that the volume of the volume is too small, resulting in a physical shop owner unwilling to lower the price, because he should also take into account the interests of other major customers.

It can be seen that online wholesale clothing has no imaginative benefits.

Insiders told reporters that the traditional clothing manufacturers who rely on market pactions for a long time seldom have the intention to set up an e-commerce platform. It is even harder and harder for them to get the source of their products on the Internet. "The goods on the market are poured down. People who often go to factories to run goods do not have access to the Internet at all times, some do not understand, others are busy in business, and do not want to waste time online."

A businessman said so.

It is understood that there are two kinds of manufacturers in the clothing industry: small factories with hard business and large manufacturers with good sales volume.

The quality of small manufacturers is not high, but the cost is not low, resulting in low profit and many unsalable products.

To put it plainly, only such products need to go through various channels and ways.

In large factories, except those that are only wholesale on the Internet, good sellers are usually monopolized by long-term partners or split up by several wholesalers. Only those who are not ready to sell can be contacted by wholesalers who choose the goods in the factory and arrive at the network through the two or three level of zero batches.

Besides, network clothing wholesale needs to consider regional issues.

In general, large manufacturers have established a perfect agent network in all parts of the country, but the network is a tool without geographical restrictions. "Sometimes, the pricing of Southern China's general agents is lower than that of the total agents in East China. If they sell goods through the Internet, they will damage the interests of the general manager in East China and disturb the original order, which is also one of the important factors for large manufacturers to consider."

Zhang Zhiyong said.

The emergence of the clothing network

It is precisely because of the practice of the white horse giants, so that a group of single people see this piece has not yet distributed strong fragrant cake.

From the clothing networking forum set up by the clothing store owners forum, the reason for the collective failure of the traditional wholesale industry giants to clothing B2B is that Yu Hua, general manager of the clothing network, thinks that the profit from the traditional wholesale market is still huge.

But in China, he is very optimistic about the wholesale clothing of e-commerce.

He believes that the traditional mode of "carrying large bags and small bags" consumes a lot of manpower and time costs, and often appears in the form of stock and copy.

Online wholesale can rely on advanced technology to protect "copyright", reduce inventory and intermediate links, and improve the frequency of clothing updates. "I believe it will become more popular and eventually replace the traditional mode of getting goods".

It is reported that the clothing network as early as 5 years ago, heading for the wholesale clothing wholesale B2B direction.

From the accumulation of professional customer resources to the construction of online wholesale platform, until April 3rd this year, when the platform officially operated, nearly 400 thousand registered users.

Yu Hua said that the wholesalers in the station were mainly in the Guangzhou area, and the shopkeepers were mostly merchants outside Guangdong. The reporters interviewed their websites and found that the thirteen shops in the station were the majority, and the total number of shops on the line was 273.

It is reported that the biggest feature of the clothing network is to take the dual entity Road, that is to say, exclude hot Internet agents and wholesalers in recent years.

Yu explained that this "dual entity" identity can purify the source and buyer. In today's mixed network supply system, it makes it easier for sellers to find matching buyers, and also makes it easier for buyers to meet the needs of physical stores.

But there is no relevant case in e-commerce to illustrate its effectiveness. It is called the new method that can make the clothing circulation field live.

In addition, the clothing network has set up the function of protecting the interests of merchants for its website's wholesale characteristics.

"Clothing wholesalers are most worried about the problem of copying," explained Yu. "The cost of developing and developing a style is very high, and the Internet is also a platform for sharing resources. Setting up a protection function will effectively eliminate the concerns of wholesalers."

Therefore, the Internet of clothing set some restrictions on some unique styles, such as setting geographical restrictions, trading volume restrictions and trading volume restrictions. For example, a clothing user in Guangzhou area can not see that a garment must have 50 successful pactions to see.

It is learnt that at present, the profit model of garment interconnection is not to "sell on the Internet", but to abandon the profit model of "selling price difference", but to earn profits by collecting Commission, and extract about 5% Commission on the paction volume.

Large source of goods

Large source of goods (

As early as entering the field of clothing wholesale e-commerce, there are now more than 1 merchants active.

Focus on the pition from entity wholesalers to e-commerce, online outlets, wholesale website navigation and so on.

Expert opinion

Network wholesale sales is the future trend.

Chu Rui Business Consulting CEO Huang Wenjie believes that, in general, the wholesale sales of the network will be a trend of future development. Clothing wholesale will not be an exception. But from the current development situation, the e-commerce market facing professional consumers is still not mature, so the development space is wider than the B2C of terminal retailers.

In my opinion, the development of e-commerce in the wholesale field of clothing should start from the aspect of auxiliary publicity and promotion, establish a window with characteristics of pactions, and gradually realize online pactions after accumulating the foundation of certain merchants. "This is the path that all electronic commerce must take". In this process, it is the key to gather large scale professional consumers together. "For now, professional websites are mostly led by regional industry associations, mainly for propaganda purposes, and no website can occupy a higher market share in this field."