Wenling Shoe Enterprises Enhance Knowledge Of Intellectual Property Protection

On the afternoon of July 13th, the Wenling Hengfeng sub district office and the Chengbei industrial and Commercial Office jointly invited the Taizhou intermediate people's court intellectual property court, and the Hengfeng Village Culture Club Training Center for more than 100 local people. Shoemaking enterprises The main knowledge of the footwear industry's intellectual property rights has been welcomed by entrepreneurs.

In " Shoe Township "Wenling Hengfeng street, a shoe industry center with more than 2400 shoemaking enterprises, has some business operators lacking knowledge of industrial and commercial laws and regulations, and does not know how to protect their own brands with intellectual property rights.

In this training session, the judges of the intellectual property division of the intermediate people's Court of Taizhou highlighted the judicial determination of intellectual property rights and the standard of case prosecution, and elaborated on the importance of protecting intellectual property in the form of case statement. Before the meeting, the industry and commerce personnel distributed to each person in charge the administrative guidance manual of a trademark brand, and the regulations of the Supreme People's Procuratorate and the Ministry of public security on the standards for filing criminal cases on public security organs under the jurisdiction of the public security organs.

In the past two years, the intermediate people's Court of Taizhou has handled 24 cases involving intellectual property rights in the footwear industry, which basically involve the counterfeiting of registered trademarks by local shoe manufacturers.

It is reported that this training aims at implementing the outline of the national intellectual property strategy, enhancing the awareness of intellectual property protection of county enterprises, and improving the creation, utilization, protection and management of enterprises. intellectual property right The comprehensive ability helps enterprises to benefit from the development of knowledge production management and enhance the core competitiveness of enterprises.

Supplement:

This summer's clothing discount season is almost one month ahead of schedule. Reporters found that in a discount, direct discount instead of the previous "full reduction" mode, part of the season clothing discount reduced to 50 percent off. It turned out that spring this year is shorter than previous years, resulting in a large number of spring stock. Enterprises in the summer "run away" discount to return the funds as soon as possible, start the next quarter of R & D and production; in order to ease the overall domestic capacity overcapacity, exports of goods into the domestic channels to digest; and online shopping for the impact of the physical store, forcing brands to take more "sincerity" to impress consumers.

Discount season "false start" changed to full discount directly discount

When summer clothes are selling well, the discount shops in the capital market are everywhere. The alluring discount rate of "full court 50 percent off" and "low to 70 percent off" has made the stores full of people.

Reporters visited several shopping malls, such as Raffles square, Zhongyou department store, new world, Xidan Joy City, and so on, and found that more than half of the brand businesses have launched various preferential promotions. Whether clothes or shoes, shopping centres are full of "discount cards" everywhere. In these discount cards, the reporter found that in the past years, the shopping mall was full of "full reduction" mode (that is, after the purchase amount reached the prescribed amount minus the corresponding amount, such as "199 yuan to reduce 99 yuan"), only a few brands were adopted this year. Most brands adopt different discount promotions, and even in some shopping malls, almost all brand businesses simply abandon the "full reduction" means, but discount directly on the original price.

Reporters learned through interviews that many consumers said that the discount in summer this year was nearly a month earlier than in previous years. The large-scale discount activities that will appear in the shopping mall after August will start in the last week of June this year, and the discount will be greater than in previous years.

The shocking discount rate has made many consumers uneasy to spend a lot of money. ZARA, H&M, MANGO and other popular shops are crowded. The 50 percent off poster posted in the window attracted many female consumers to come to Taobao. Because only a small number of new products in individual brand stores do not participate in discounts, most of the brand discount offers include full merchandise.

It can be seen that most female consumers enter the store and carry out "carpet search" for each shelf without letting off any of their favorite products. So in the procession of long queues, consumers are mostly holding many clothes. There are few occasions when customers hold one or two clothes waiting for fitting. A customer showed her "trophies" to reporters: 60 yuan T-shirts, 99 yuan shorts, 199 yuan jeans and so on. Most of the purchased items were purchased at 5-7 discount prices, which saved nearly 1000 yuan compared with the original price.