Sewing Machine Upgrade Calls For "New Power"

"The sudden start at the end of 2009, which made Chen Chen sewing equipment enterprises unprepared, led to the phenomenon of" spare parts failure "and recruitment difficulties.

Jiaojiang District sewing equipment accessories industry association secretary general Runmoncon said.

In the first quarter of 2010, almost all sewing equipment enterprises in Jiaojiang gained more than 100% growth rate.

"At that time, we all thought it was a false impression that high speed growth was a seasonal factor. In the first quarter, businesses were replenishment.

Therefore, it is speculated that the second quarter will definitely slow down and the sewing machine industry will not be able to recover. "

Ruan Meng Kang said.

However, the market is far from being desirable or predictable, starting in April.

At this time, people realized that this is no illusion. Chen sewing machine is really resuscitated.

Capacity expansion confirms the word "recovery"

"The sewing machine industry has already recovered," said Ruan Meng Kang.

His argument is that in July, this is the off-season production, but the production of sewing machine is still booming. It seems that there is no sign of rest.

Ruan Meng Kang's view was confirmed by Ruan Jixiang, President of Jack holding group.

"Whether it's for accessories or for the whole machine, this year's business is full load production.

In the first half of the year, there were about 100% growth in the "sewing enterprises", which will continue in the second half of this year.

Ruan Jixiang said that the expansion of production capacity, which fully illustrates: sewing machine industry began to recover!

As Taizhou

"The sewing machine industry in Taizhou is reviving and is about to start a new round of growth."

Pan Zhiwei, director of the Light Industry Department of the economic and Trade Commission, said: "we have been predicting that we will not be able to recover until the second half of this year."

According to him, "grow six or seven years, adjust two years", this is the life law of sewing machine industry.

The sewing machine has experienced eight years of rapid growth and nearly two and a half years of silence. This year is just the beginning of a new "life cycle".

A crisis has washed down the impetuous mentality of "sewing enterprises". Under the guidance of rational thinking, a series of upgrading trends of Chen sewing machine have supported the judgement of "recovery".

"The first change is that the technological innovation consciousness of" sewing enterprises "has been enhanced.

Pan Zhiwei said that their R & D investment is increasing and production equipment is upgrading.

Jack group has invested 5% of its income in research and development every year, and has invested heavily in the acquisition of two famous enterprises in Germany -- Tujia and run Ma company, which has mastered the most advanced automatic cutting technology in the world.

"The second change is that Chen Chen" sewing enterprises ", especially medium-sized enterprises, differentiated development ideas have been strengthened, and began to focus on developing their own fist products.

Ruan Meng Kang said.

All along, three kinds of products of flat, bag and sewing machine occupy 70% to 80% of the proportion, and many enterprises compete around these three kinds of products.

This year, "sewing enterprises" have launched their own specialty products, such as refinement companies pushing computer sewing machine; Jiajing company maintains 50% of the market share of fur machine, and develops special sewing machine;

"The third change is that the products of Chen Chen sewing equipment are abundant and the industrial chain is extending."

Pan Zhiwei said that products are becoming more and more professional.

For example, Jack developed the electronic pattern machine, automatic cutting bed, and so on, and developed the electronic flat knitting machine and hanging system. The Seiko developed the embedding machine, the jeans machine and so on.

The world sewing machine is gathering in Taizhou.

"The world sewing machine industry is pferring to China."

This is Ruan Jixiang's judgement in the interview.

He explained that from the semi annual report of sewing equipment listed companies, although the world sewing machine industry is in the overall recovery, sewing equipment enterprises in Japan, Germany, Italy and other countries are still losing money.

"At present, China's listed" sewing enterprises "have achieved profits, and their growth rates are higher than those of foreign countries.

In the first half of this year, the growth of "sewing enterprises" in Taizhou was much faster than that in Shanghai and other places.

For example, Shanghai's standards and other enterprises, its growth rate is only 70% to 80%, while Taizhou "sewing enterprises" generally increased by more than 100%.

Ruan Jixiang said.

"Facts show that the sewing machine industry in Taizhou is very dynamic, and the world sewing machine industry is shifting to China, while the Chinese sewing machine industry is further gathering in Taizhou."

Ruan Jixiang said.

The key to the competitiveness of Taizhou sewing machines both at home and abroad lies in its high price performance ratio.

Globally, Taizhou sewing machine products are of medium and low quality, but the quality has always been good, and the price is only 1/3 of similar products. "

Pan Zhiwei said.

"Since the beginning of this year, the vitality of" sewing enterprises "is reflected in its" high performance price ratio "products.

Ruan Meng Kang said, in 2009, the domestic garment industry recruitment difficulties, triggered the purchase of highly automated computer sewing machine boom.

Taizhou's "sewing enterprises" moved by the market, providing a large number of high quality computerized sewing machines for the market, but its selling price is only 1/3 of similar products.

At present, the proportion of sewing machines in Taizhou's computerized flat cars has reached over 60%, and the output in the second half of this year is expected to increase significantly.

"In the near future, every move of the sewing machine industry will affect the pattern of the world sewing machine market."

Ruan Jixiang said.