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Shaoxing'S China Textile City'S International Textile Capital Road Two

2010/7/14 11:20:00 36

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Upgrading: "weathervane" of structural adjustment

Through market pformation, product upgrading, structural adjustment and other means, textile enterprises in Shaoxing soon got out of the crisis and stabilized and picked up.

The achievements of China Textile City in 2009 were hard won.

"China

Textile and other light industries

The city relies mainly on the "two party linkage" strategy of linkage between market upgrading and industrial upgrading, market expansion and urban development, and boosts the development of textile industry to modern clusters.

He Jiashun, Secretary of Shaoxing county Party committee, said.

Shaoxing's textile industry has a high degree of agglomeration and a high degree of dependence on foreign trade, but there are not many enterprises that take the high-end route and pay attention to product development and brand development, so the impact of the international financial crisis is more serious.

However, crisis and opportunity are the same. Through market pformation, product upgrading, structural adjustment and other means, Shaoxing's textile enterprises soon came out of the crisis and stabilized and picked up.

Shaoxing

There is no way out for the textile industry without upgrading clusters.

Shaoxing county magistrate Sun Yunyao said that from the perspective of the textile industry chain, Shaoxing's chemical fiber materials have the advantage of scale, and the "printing and dyeing + market" also has advantages, but the advantages of weaving are weakening and shifting, and clothing and home textiles still have potential.

The upgrading of the market is bound to be closely related to the upgrading of the textile industry.

"The era of low-cost competition is over. By upgrading the product quality, we gradually occupy the high-end and high-end women's clothing market. In recent years, our sales volume is doubling every year."

He Xihui, chairman of Fenghuang Textile Co. Ltd. of Shaoxing County, said that competitors will stimulate their creativity and make an invincible position through constant adjustment and upgrading.

"In order to enable operators to make full use of all kinds of information resources, we have built the" online Textile City ".

Sun Chengrong, deputy director of the China Light Textile City Construction Management Committee, said that "online Textile City" is a textile electronic trading platform tailored to the characteristics of China's light textile city. Based on the visible market, it launched the "double engine" of marketing.

At present, the online Textile City has more than 100 thousand registered members. In 2009, it realized over 10 billion yuan of pactions on the Internet.

Come to be located

Keqiao

"We are trying to build a fabric Museum," He Xianwei, director of the national fabric Museum of the 11 floor of the creative building, told reporters.

This is the first international textile fabric Museum in China.

In the museum, you can see that a sample of the already compiled code is displayed on the shelf like a book, which can accommodate 1 million pieces of fabric samples.

The national textile and Textile Museum is jointly organized by the China Textile Information Center and the China Light Textile City Construction Management Committee. It implements the operation of membership system, provides product samples and enterprise information by member enterprises, collects information and makes standard production, and provides information to buyers through online platforms.

Only by grasping the information can we truly grasp the industry's right to speak. In 2007, the "Keqiao textile index of China" was launched, which once again promoted Keqiao's influence in the textile industry.

"China Keqiao textile index" includes textile price index, textile prosperity index, textile export index and textile order index.

The basic data sampling range of the index is the 6 fabric wholesale market of China Textile City and the wholesale market of Qian Qing textile raw material, and some textile production enterprises and foreign trade enterprises in the county. It refers to the international and domestic textile classification standards, involving 5 categories, 35 classes, and 288 categories, including raw materials, grey fabric, garment fabric, home textile, clothing accessories and so on, and several representative varieties are selected in each small category.

"Index not only can guide relevant production enterprises to adjust product structure in a timely manner, but also more importantly, it establishes the status of Shaoxing County in the textile industry."

Zhou Rusheng said.

The release of "China Keqiao textile index" is of great significance to China's textile industry, which accounts for the largest market share in the world. It can promote industrial upgrading and pformation, change the way of development of China's textile industry, and guide enterprises to adjust their industrial structure and enhance their competitiveness.