Red Bean Upgrade Ends Cocoon Butterfly

"On display here.

Why doesn't the Taxus that looks like a common plant come to World Expo China Pavilion?

How did the red bean group, known as its production clothing, enter the field of ecology and produce "Taxus chinensis", a new tree species that improves the urban environment?

From the production of popular red bean blouses to the cultivation of yew, which is favored by the market, it is the pformation and upgrading of the red bean group.

The largest consumer market in the world has not changed in China, but the "demographic dividend" of low-cost manufacturing has disappeared a little bit. How can we still have the initiative in the new round of competition?

Only by accelerating the pformation and upgrading of industries can enterprises develop rapidly.

Zhou Haijiang, President of the red bean group, said.

Now red beans are accelerating the industrialization of traditional industries and industrialization of new and high technology.

We should be competitive with R & D design and benefit from the brand. We should try our best to create our own smile curve.

The advantage of R & D is to replace the low cost advantage and enhance the competitiveness of enterprises.

In May 18th, in the red bean men's Millennium Marketing Summit, Zhao Yufeng, the chief designer of China's "top ten designers", and 1000 leading costumes from South Korea's chief designer, Lian he, were invited by the franchisees from all over the country. The total order amount exceeded 540 million yuan.

In May last year, the red bean group set up a postdoctoral scientific research workstation, which is also the first postdoctoral workstation in the clothing industry of Jiangsu province.

Previously, the red bean garment industry has set up a platform for industry university research cooperation with 8 famous institutions of higher learning, including the Chinese Academy of Sciences, Fudan University, Shanghai Jiaotong University and Xi'an Jiaotong University. The patent application has exceeded 100 pieces in sixth consecutive years, and it is the national underwear standard formulation unit.

"We are pforming from a traditional production and operation oriented enterprise to an innovative and operational enterprise."

Zhou Haijiang said.

At present, the group is building two big middle small dumbbell enterprises, making strong smile curves at both ends, the middle processing will mainly rely on social resources, and the processing plants of enterprises will be built into model factories and output management.

Group companies and three level enterprises will concentrate their efforts on R & D and brand development.

One side of the smile curve is technology and the other is brand research and development.

Since 2008, the four major brands of red bean, red bean image men's clothing, red bean home, red bean home textile, Eadiefi, hinterland, have set up brand chain stores in the whole country, and become the consumption choice of the mainstream population.

Up to now, the red bean brand chain store has surged to more than 1000 in the whole country. Only the red bean men's clothing this year's two Marketing Summit has attracted more than 360 franchisees, reaching 3000 in three years.

"In the past, we made products, and now we produce store managers.

In 3 years, we need to send 3000 store managers. "

The head of the company's human resources department said.

In May 11th, "Carnegie training" red bean men wear excellent shop manager classes in the Group Conference Center, aims to train a group of high-quality shop managers to promote the accelerated construction of chain stores.

According to the most conservative estimate, each store has 5 employees, and this year, red bean will get more than 3100 new jobs and over 15 thousand people in 3 years.

The older generation of employees still remember that in April 1957, the Hong Kong knitting factory, the predecessor of the red bean group, started with cotton and glove. Now the red bean group, which sells more than twenty billion yuan a year, has become a large modern enterprise group spanning clothing, tyre, locomotives, bio pharmaceuticals and real estate.

It is the best portrayal of the development of red beans for decades to take the opportunity to continue to elongate the industrial chain, speed up industrial upgrading and strive to extend to the high end, and also one of the most important reasons for the group's vitality.

In the 80s of last century, Zhou Yaoting took over the small factory. He started from knitting underwear, vigorously introduced technical personnel, and continued product innovation. In 1993, he decided to elongate the clothing industry chain, successively developed suits and shirts, and made the products form a series of garments. By the end of the 1990s, red beans became the most complete and comprehensive market share company of Chinese clothing products.

In 1995, the red bean was equipped for the motorcycle and entered the tire industry. However, the tyres produced by the supporting factories were not selected by the group motorcycles, but could only be chosen to go to the market. The "forced mechanism" made the tire break out of the big market. In 1998, the red bean tire was stable in the domestic market; in 2002, the red bean was also developing the capital intensive industry.

Now the company has been rated as a provincial-level high-tech enterprise.

In 2010, on the basis of the original 2 million sets of radial tyres, the group started the construction of a new 2 million sets of radial tire projects, and only after the completion of the tire sales, it will reach 10 billion yuan.

The constantly innovated red bean people do not stay in the traditional industry. Instead, they are looking for the right time to advance to the high end, develop the high-tech reserve industry, and further upgrade the industry.

Refining paclitaxel has led the red bean group to be at the forefront of the global biopharmaceutical industry.

On the other hand, red bean also discovered in the research that Taxus, which has a history of 2 million 500 thousand years on the earth and has the reputation of plant giant pandas, not only increases the income of farmers, but also absorbs toxic gases in the air and improves the surrounding environment, which is a "healthy tree" worthy of the name.

The inspection report issued by the State Environmental Monitoring Center showed that the purification rates of formaldehyde, benzene, toluene and xylene were 90%, 83.4%, 86.7% and 86.5% respectively.

Not only that, ordinary trees release oxygen during the day and release carbon dioxide at night, but yew can absorb carbon dioxide and release oxygen during the day and night. It is a rare CAM tree species. Experts call it a natural health product of human respiratory system.

Because of this, the relevant departments of the State Council inspected and decided to Plant Taxus in the Zhongnanhai. In 2008, the paclitaxel refining plant was put into operation in 2009, and the paclitaxel materials have been exported to Europe and South America in the past. The goal of red bean is to put the Paclitaxel Injection factory into operation in the near future, so as to really benefit the cancer patients.

Modern people pay attention to the quality of life and pay attention to physical and mental health. The excellent air purification function of Taxus undoubtedly fits people's life philosophy and pursuit.

As a result, the red bean group made a decisive decision and launched a series of bonsai of yew, which was highly sought after by the market.

In 2010, due to the excellent efficacy of Taxus in purifying the air, Taxus was exhibited at the World Expo China Pavilion, showing the achievements of China's ecological civilization construction. It was favored by many tourists. Many landscape gardening companies, enterprises and institutions, hotels, restaurants and red bean gathering group were contacted.

In addition to a large number of families to buy yew bonsai, let natural oxygen bar into the family, Lishui, Nanjing also planted a "general forest" with yew, Hebei Xingtai government once bought more than 1000 Taxus, and Dalian wants to build an ecological park, the first batch of 400 has been planted......

In order to ensure market supply, the red bean also has a new bonsai cultivation shed covering 400 acres. The products are divided into more than 30 categories, namely, ordinary basins, boutique basins, and best quality pots. There are more than 30 varieties of potted plants and 1 million pots in the greenhouse.

The brand operation has made the yew bonsai popular market, and also made the yew successfully go out of the "two leg" development pattern of pharmaceutical and bonsai sales.

Nowadays, about 35000000 species of Taxus chinensis var. mairei have been planted. They have formed large-scale ecological health industry chain, which is large-scale cultivation, taxol extraction from cancer resistant materials, potted plants and seedling export, sightseeing and rehabilitation, and the annual output value of 5 billion yuan can be formed in the near future.

This project, which can generate economic benefits and protect the environment, has been highly affirmed by the leaders of the state and provincial government departments. It has become a successful example for large industrial enterprises to enter the field of agricultural ecology, and also provides strong support and assurance for the further development of the red bean group.

Over the past 20 years, the contribution rate of China's non-public economy to GDP has increased from half to 1%.

Under the amazing background of China's economic growth and the relatively small business development environment, people are accustomed to marveling business miracles and tragedies one after another.

From the "South of Jiangsu model" to the "new South of Jiangsu model" representative, the red bean group has been constantly upgrading and upgrading with the industry, so that enterprises are standing at the forefront of economic development again and again.