Clothing Brand Affiliate Marketing: The Same Can Be "SEO".

In recent one or two years, clothing has become more and more eye-catching online.

Whether it is

What I have been engaged in is brand marketing. There are some ideas in clothing brand marketing. There are many businesses here to share with friends.

There are more and more brand clothes, and more and more advertisements are being launched.

I personally feel that clothing brand marketing is not enough to promote Baidu, at most can reach 1/4 of the actual online brand marketing.

Nowadays, there are many vertical websites, but those five or six can make the same effect.

The owners of brand companies know that the brand is online, and all kinds of packaging will begin to be inoculated.

Making picture albums, doing websites, attending exhibitions, opening dealer meetings, opening exhibition halls, making brand culture propaganda and so on.

I asked some friends in the clothing circle. Now you invest more in the Internet than in the line, or less.

They all said that they used to be few, and only a few large brands voted.

But now I don't know how to do it. People are doing more and more. Friends do something good, so we want to try.

Less than a thousand dollars a year, a year more than 10 million, hundreds of thousands of people, so we all began to try online brand investment.

Just like the two friends mentioned above, they are becoming more and more effective, and more and more people are investing in it.

This is not what businesses can control. It is the change of users. It is the change of marketing.

Speaking of SEO, we are talking about technology and skills.

From another level, it is very important for SEO to optimize and optimize its marketing system and process structure.

Let me just say briefly.

(1) the actual role of the brand's official website is small:

The official brand websites of many companies are very beautiful and creative. They can reflect the company's strength and brand quality.

But from another perspective, most websites fail to achieve better user experience and website opening speed.

Maybe we will say, like some foreign brand websites are also very dazzling, also feel good, very fast.

But one thing is that we have little idea that the cost of big brand's website from originality to experience design is very high, plus a very expensive network bandwidth, and hundreds of thousands of websites are invested.

And the mainland can spend more than ten thousand yuan to do the website. It seems that this is a big project, which requires design and speed to be achieved.

The final result is just a manifestation of the fact that ordinary designers and companies simply can not experience.

So here I feel that the role of the official website must be separated from the investment page.

Because the effect is different, the actual effect is different.

We do an advertisement, one hundred thousand of several voted in, if the link is the official website, look for to go, it seems to see, at this time users are somewhat tired, some tired, probably not yet find the message place left.

Therefore, the first principle of brand marketing program is: advertising links must be simple, and it is best not to use the official website.

(unless your official website is really good).

(2) four key elements of brand investment.

Some friends have done a lot of content on the brand promotion page. It was not the official website, but it really released all the information of the company.

In fact, in the promotion of brand marketing, apart from the theme is clear, let users see the brand name clearly, see clearly the product and store image, understand the conditions and policies of joining, finally, the contact way is simple and clear.

The above is my opinion on the content marketing of clothing brand marketing. Next time, I want to talk more about how the brand clothing network marketing.