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Lovers Clothing And Accessories Shop: Four Major Drawbacks You Have To Know

2010/7/15 11:37:00 41

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Lovers costumes

The four word is a good noun! It is also a good barrier! Everyone will think it is good! Because it sells two sets at a sale! It is also very attractive. Many people think the market is quite big, because there are so many lovers or young people! So many three stream magazines have a lot of investment in lovers' costumes, and many entrepreneurs choose lovers' costumes.

Entrepreneurship

As a result, only oneself knows, a lot of failures! Investment has been wasted.

When I saw a lot of magazine advertisements in lovers' clothing investment, I told friends my analysis, I think it was just a gust of wind, merchants earned money from franchisees, and franchisees did not earn money from consumers. Finally, they went bankrupt!

Disadvantages (1) the current couple clothing brands do not have the leading brand, and the design and development are not enough to meet the market demand.

The costumes on the market are casual wear, and the size code is added to the same wide color style to distinguish men's and women's money. The corresponding couple accessories development has not kept up, and the clothing styles of the couple's clothing brands have not exceeded the design of the casual wear nowadays, without their own outstanding design concepts, and the extension of the couple's cultural products is not enough.

Management disadvantages (2) lovers' clothing sales target is lovers, too narrow positioning.

Not lovers can not buy, the purchase is bound to be lovers, in 1 million of the county level, how many young couples? How many young couples can like to wear lovers' costumes, how many young couples can like this couple clothing brand design style? How much of these three problems down the market! If you want to invest to see these, you must have dim sum!

Malpractice (3) rival of costumes

Don't think lovers' costumes are the same lovers.

brand

In fact, his competitors are very strong, for example, all the casual clothes on the market are their main competitors, because these brands also have their own lovers, but they will not launch too much. Imagine that there are good channels, good clothing brands, good designs and good culture in many casual wear businesses. Will they easily let off the market of the couple's clothes? No!

Malpractice (4) crowd buying lovers' clothing

Student lovers will wear some lovers' costumes, but there are not many in school. Why? There are many couples in schools. When they start, they buy a set of lovers' costumes. If there are two couples in a thousand school in a county-level city, if they do not appear in pairs, if they do not appear in pairs, this time is the relationship between the one and the lover. This is a real example! It has become the object of many classmates' jokes.

Those who travel on holidays and spend their holidays go out to play and buy lovers' costumes. They just go out to play a mood. They do not wear long clothes. After they finish traveling, they will not have a long time to wear pairs. They are just a kind of adjustment to life. They will finish the adjustment and never repeat the purchase.

People in love are fond of buying costumes. This is an expression of love. It is a unity of love! The only thing I love! But this uniqueness causes trouble. When you go shopping, how many awkward colors will appear in a supermarket at the same time? It will not be the only sex at this time.