What Should I Pay Attention To When Attending Overseas Exhibitions? Not To Be Laughed At

With the gradual expansion of foreign economic and trade contacts, the overseas form form exhibitions have attracted many enterprises to expand their products overseas.

As an important form of international business activities, exhibitors abroad not only expand business contacts for domestic enterprises, broaden their horizons, but also seek the best opportunities for the best suppliers and partners.

Which countries to go to?

At present, the exhibition abroad of Chinese enterprises has become a hot spot, such as the flangy spring and autumn consumer products fair, the Cologne hardware tools exhibition, the Milan horse chef exhibition, the Chicago hardware exhibition, the Dubai spring and Autumn International Exposition and so on.

Last year, there were more than 60 countries in which China's enterprises went overseas to participate in international exhibitions. Among them, Germany became the first choice for exhibitors in China with 73 exhibitors.

Europe, North America and Japan are the traditional markets for China to go abroad to participate in exhibitions. At present, they are also developing markets in Asia, Africa, Latin America, Eastern Europe and the Commonwealth of Independent States.

Go abroad to attend

Due to the problems of export of exhibits and foreign exchange, generally speaking, enterprises must go abroad to participate in exhibitions.

At present, there are 200 such organizations in the country, including the trade promotion system (local branch and Industry Branch), local economic and Trade Commission, large foreign trade industry and Trade Corporation, large chamber of Commerce and so on.

Through the annual organizing plan of these organizers, general enterprises can understand the general situation of going abroad to attend the exhibition and pay some fees to them.

Take part in

1, enterprises should combine their marketing and export objectives with the choice of exhibitions.

Generally speaking, attending a professional and influential exhibition is better than a comprehensive exposition.

2, as the modern professional exhibition industry is becoming more and more fragmented, the exhibits should be consistent with the theme of the exhibition.

3, exhibitors should be foreign language professionals, so as to facilitate negotiations.

4, the samples, shipping documents and promotional materials should be ready. If conditions permit, you should invite your target customers to visit your booth before exhibiting, so as to achieve better display and trade results.