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Domestic Sneakers Attend World Cup

2010/7/19 10:21:00 26

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July 19th,

World Cup

A loud name, in 2010, we once again ushered in this dreamed race.

June is bound to make fans around the world crazy.

At this moment, there is a shopping mall like smoke on the court. Four such a grand event will bring about a huge business opportunity. How can businessmen restrain the restless mood?

Nike

Adida

2/3 competition team

In the 2006 World Cup 4 years ago, Adidas's sales amounted to 10 billion 84 million euros, up 52% over the same period last year, and its first sales in history exceeded 10 billion euros.

The economic benefits of the world cup can be seen. After the global economic crisis in 2008, Adidas has been beset with inventory problems. The South Africa World Cup has been positioned by Adidas as the main driving force for this year's sales.

Adidas Group Chairman Herbert Hainer also made no secret of telling reporters: "the world cup in South Africa is the biggest event in the world. At the same time, football products are Adidas's watch products. We have high hopes for this."

The World Cup finals in South Africa were 32 teams. Adidas sponsored 12 of them. Nike also sponsored 9. The two brands shared the sponsorship of the 2/3 World Cup finals.

Such a large investment is bound to bring more business interests.

Domestic sports brand

Erke

In the world cup, also a big treasure, from the 2010 World Cup Asian qualifying tournament, Hongxing Erke began to watch the world cup business opportunities and strongly sponsored the team. At that time, the Korean national team was signed at 2 million price. Now, the Korean national team has reached the top ten and has become the "mysterious teacher" of the world cup in South Africa. Despite the defeat to Portugal by 7:0, on the eve of the match, there was news that the Korean national football team would not wear the ball of Hongxing Erke. During the match, we learned that the North Korean team finally chose the Italy brand Legea.

In the sports brand of Quanzhou,

Deerway

It is the first brand to be allied with football.

As early as 1999, when the Chinese football league tournament was in full swing, del Hui took the lead in signing the Chinese Footballer of the year, Su Maozhen, the best player of the Asian Football Association.

In the South Africa World Cup, del Hui spent nearly 30 million of the best advertising positions in the 2010 World Cup football match.

This means that during the June World Cup in South Africa, del Hui will be accompanied by hundreds of millions of Chinese fans on those sleepless nights.

At the beginning of this year, after XTEP sponsored the Premier League Bermingham club, soccer has become another fashion movement for XTEP to "play". The world cup marketing event, XTEP certainly will not be absent.

In view of this world cup, XTEP has specially created the theme music video, and specially invited Taiwan famous band combination "power train" to take part in the shooting. XTEP is positioning the world cup marketing in "entertainment football".

Meanwhile, the theme of "Africa calling" will be launched this summer.

First advocate the concept of "sports happy" sports culture.

Guirenniao

It also appears "high profile". The world cup is implanted in the DNA of the midsummer marketing, and effectively landed on the terminal.

With the advent of the world cup, the store of the noble bird shop has also been pformed into the World Cup theme.

At the same time, for the world cup, the "birds" play the role of "light" as the main product. They specially designed a series of World Cup cultural sneakers and T-shirts for the fans, such as GiveMeFive (G5) series, stadium series, team series, and African culture concept.